This past weekend at Coachella Festival, Rihanna and PUMA threw a hot VIP gig to launch FENTY SS18 drop 2, which hits stores on 3rd May. The event theme matched the collection – beach chic meets motorsport – and guests lounged in cabanas and took a spin on the dirt bike trail. Rihanna wore head-to-toe FENTYxPUMA and mingled with guests, as they grooved to some of today’s hottest DJ’s and rubbed shoulders with the likes of celebrities Iggy Azelea and The Weeknd.
Beachy and badass, the upcoming FENTY collection is a vibrant, unexpected mashup of high fashion, extreme sports and beachwear. Key pieces include the Giant Bum Bag, Ruching Leggings in bay colour and the FENTY Avid in three new colours; black, white and safety yellow.
Please see attached press release for consideration, together with pic of Rihanna at the Coachella FENTY launch and lifestyle images showing Panelled Biker Shorts and the Ankle Boot Heel.