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Design to Fade – PUMA biodesign project explores sustainable fashion

Sports company PUMA is exploring sustainable alternatives for making and dyeing textiles in its latest biodesign project, with its latest biodegradable lifestyle and performance collection “Design to Fade” made in collaboration with Dutch design project Living Colour and Swedish design studio Streamateria.

Design to Fade, PUMA’s third biodesign project since 2016, sees the company is presenting new ways to reduce the environmental impact of fashion and sportswear. These projects are yet to reach a commercial stage but are an important step towards making PUMA more sustainable in the future.

“Our times require us to rethink not only what to create but also how we create,” said Romain Girard, Senior Head of Innovation at PUMA. “With Design to Fade, we are working on a future, which focuses on sustainable production methods and recyclable materials.”

Living Colour uses bacteria to dye textiles. The bacteria are fed with a nutrient which makes them produce a pigment, which can then be used to dye almost any kind of fiber.

Streamateria makes fabrics in closed material loops, a circular production chain with zero tolerance to waste. Streamateria materials are constructed of a printed mesh-structure, coated with a bioplastic to create a garment. For more information about this project, please visit

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