Cool performance gear has a new home with Under Armour Brand Icon House in Sandton City
Under Armour, showcased by its official distributor in South Africa, Apollo Brands (Pty) Ltd, celebrated Freedom Day by launching its latest Icon Brand House located in Sandton City. The new Icon Brand House is an expansive retail space dedicated to offering a comprehensive range of Under Armour’s most recent seasonal merchandise. The store features everything from high-performance apparel […]
Levi’s expands their universe with Gundam collaboration
Since the release of Mobile Suit Gundam series in 1979, the Gundam universe has steadily expanded while captivating audiences with compelling characters and complex narratives. Levi’s has entered this universe, creating a futuristic collection in its classic styles and garments. While there are countless characters and storylines within the Gundam universe, the humanoid Gundam machines piloted […]
South African creatives light up adidas Originals campaign
South African creatives who have played integral roles at the forefront of culture are the the faces lit up by adidas’ new Originals campaign. This comes following the successful global launch of “We Gave the World an Original. You Gave Us a Thousand Back,” which celebrates three adidas original silhouettes. To highlight the three original […]
SA designers Decorum Stylists took to Paris runways for Fashion Week
Decorum Stylists, the luxury suit tailoring brand from South Africa, made its debut on the international fashion stage with an exclusive showcase of their inaugural collection, Afrika Borwa ya Rona at Paris Fashion Week Studio show on Wednesday, 27th of September 2023. A luxury suit tailoring brand, Mphahlela and Rethabile Mokgatle are the design duo that make up […]
The RS-X Efekt Gradient is the latest chapter in PUMA’s running system franchise
The new RS-X Efekt Gradient pack joins the classic PUMA RS franchise to spark this new season. The refreshed silhouette arrives in four curated editions that are tied together with gradient colourways: Navy, Sand, Black, and a Purple colour scheme. The original RS franchise traces its origins to 1984 when PUMA endeavoured to create a […]
Lukhanyo Mdingi and David Sher Share Their “True Fashion” Perspectives on Sustainability This Weekend
On the 18th of February, the French Institute of South Africa will host a discussion around fashion sustainability with esteemed fashion designers Lukhanyo Mdingi and David Sher, and four burgeoning South African talents. The panel discussion will be surrounded by the creations which were made by the four mentees, during the True Fashion mentorship program, followed […]
Vans’ Classics Are Forever
Vans has been classic since forever and their 2022 brand campaigns celebrated just that. They have a number of timeless styles in their line of footwear – the Sk8-Hi continues to rule the Braam streets till this day – and ‘Classic Since Forever’ wants to remind you of this just in case you forgot. In […]
Bonang Matheba has a summer range coming with Steve Madden
The Queen is back! As part of the brands build-up in celebrating 10 years in Africa, Steve Madden has announced a collaboration with the one and only Bonang Matheba. She’ll be bringing her signature style and outlook to the Steve Madden Bonang Matheba Holiday Select Collection, just in time for the festive season. The collection […]
Leading SA designers give Proudly SA patrons a chance to win R20k with Local Fashion Police
Leading fashion designers Biji Gibbs from Biji La Maison de Couture, Sello Modupe from SCALO, Hangwani Nengovhela from Rubicon Clothing and Gavin Rajah of Gavin Rajah Atelier are SA’s Local Fashion Police for 2022. Their mandate? Reward you for wearing Proudly SA clothing. Local Fashion Police is a campaign by Proudly SA aimed at promoting […]
WAFFLESNCREAM and S.W.A.N.K Jozi host a joint pop up this Friday
WAFFLESNCREAM is the Nigerian brand that started out as Nigeria’s first skateboarding company but has expanded into merchandise and a host of other cultural eventing. S.W.A.N.K Jozi started as a side hustle for some ambitious teenagers selling merch out of their school backpacks and has evolved into an urban streetwear retailer with their own store […]
Levi’s celebrates 501 Day
On 20 May 1873, the world’s first blue jean received its official patent – a day now commemorated each year as “501 Day”. What was once a utilitarian uniform by Levi’s has become the fit favoured by everyone from pop stars and politicians to tech rebels and rockers – and it’s the blank canvas for […]
Nike x Jacquemus is coming
Last September, Jacquemus posted a series of images from their Family Love campaign shot in Hawaii. While the apparel in the images weren’t out of the ordinary, what caught everyone’s eye were the shoes donned by the models. Clearly identified as Nike sneakers, they seemed to be unreleased and weren’t readily identified as any of […]