The new RS-X Efekt Gradient pack joins the classic PUMA RS franchise to spark this new season. The refreshed silhouette arrives in four curated editions that are tied together with gradient colourways: Navy, Sand, Black, and a Purple colour scheme.
![](https://theplugmag.com/wp-content/uploads/2023/04/PUMA-RS-X-Efekt-Gradient_Maglera-Doe-Boy-4-683x1024.jpg)
The original RS franchise traces its origins to 1984 when PUMA endeavoured to create a revolutionary new technology. The PUMA RS (Running System) was the world’s first wearable sports product, and the world’s first smart shoe. The RS’s built-in computer aggregated data, translating it into metrics that allowed runners to become faster, more efficient, and more competitive.
![](https://theplugmag.com/wp-content/uploads/2023/04/PUMA-RS-X-Efekt-Gradient_Maglera-Doe-Boy-6-683x1024.jpg)
Starting in 2018, the RS family has grown extensively, with the addition of new styles like the RS-X, RS-X3, RS-2K, RS-Fast, RS-Connect, RS-Dreamer, and more. Now for 2023, PUMA continues to expand on the RS legacy.
The silhouette itself is characterised by a technical feel, comprised of specialised overlays that lend the shoe its distinctive energetic look. The shoe’s heel counteracts as a support element, as well as a utilitarian touch to the silhouette’s upper. Creating the shoe’s futuristic aesthetic, RS-X Efekt Gradient boasts overstated tooling, plus grippy rubber coverage on the outsole, while mesh components ensure the shoe remains light and breathable.
![](https://theplugmag.com/wp-content/uploads/2023/04/PUMA-RS-X-Efekt-Gradient_Maglera-Doe-Boy-3-683x1024.jpg)
South African rapper Maglera Doe Boy is featured in the PUMA RS-X Efekt Gradient campaign.
The PUMA RS-X Efekt Gradient Warm White-Granola is available from PUMA.com, PUMA stores, Archive, sportscene, Shesha and Superbalist and retails for R2400.
![](https://theplugmag.com/wp-content/uploads/2023/04/PUMA-RS-X-Efekt-Gradient-39117103-R2399-copy-1024x683.jpg)