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Local Fashion Police

Leading SA designers give Proudly SA patrons a chance to win R20k with Local Fashion Police

Leading fashion designers Biji Gibbs from Biji La Maison de Couture, Sello Modupe from SCALO, Hangwani Nengovhela from Rubicon Clothing and Gavin Rajah of Gavin Rajah Atelier are SA’s Local Fashion Police for 2022. Their mandate? Reward you for wearing Proudly SA clothing.

Local Fashion Police is a campaign by Proudly SA aimed at promoting and celebrating the clothing, textiles, footwear and leather (CTFL) industry – a significant job creator that boosts the local creative economy – through an online competition. Members of the public are invited to post photos of themselves on social media wearing South African fashion while showing the label of origin in the picture, and tagging the store and/or designer.

The organisation tasked with stimulating the economy through the promotion of local goods, services, and industries has – for the second year running – brought four of our country’s best on board to run the competition. We’ve all seen Zozibini Tunzi sashay down the Miss Universe runway in exquisite Biji La Maison de Couture gowns, we’ve been witness to Gavin Rajah’s luxury designs over the years, seen Hangwani Nengovhela build Rubicon Clothing up into a formidable fashion contender and witness Sello Modupe take SCALO to worldwide shores. Their credentials for the competition are unimpeachable. They’ll be scrutinising all the entries and each will select a winner of R20 000 in vouchers, redeemable from their respective fashion houses.

Members of the public have until the end of the day on Friday 7 October 2022 to post photos or selfies on social media wearing South African fashion – be it locally made ready-to-wear garments or designer couture – while showing the label of origin in the picture. Participants are also encouraged to tag the store and/or designer they bought their outfits from.

“It’s time for South African quality and design excellence to reclaim its rightful place in our hearts and minds,” says Proudly SA chief marketing officer Happy maKhumalo Ngidi. “‘Locally made’ is not synonymous with ‘poor quality’ – quite the opposite, in fact. Our clothing sector produces high-quality garments, and South Africans may be surprised to learn that much of our designer couture is affordable enough to allow you to step out for that special occasion in style.”

How to enter Local Fashion Police 2022

  1. Buy a locally made clothing item (shop-bought or designer wear) or slip on an existing South African-made item from your wardrobe
  2. Snap a selfie wearing the item, including the label of origin (showing that it’s made in Mzansi), and the tag of the shop and/or designer. Strut your stuff and show us your #ProudlySouthAfrican attitude!
  3. Post the photo on Twitter, Facebook or Instagram
  4. Use the hashtags #WearLocalEveryDay and #BuyLocalToCreateJobs
  5. Tag Proudly South African (Twitter: @ProudlySA; Facebook: @proudlysa; Instagram: and, if relevant, the label or designer in question
  6. You will be notified before the finale on 27 October 2022 whether you made the shortlist
  7. Terms and conditions found on the Proudly SA website:

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