The distillers at the house of D’USSE has brought a taste of France to South African shores, with the launch of their latest premium blend from the Chateu de Cognac – a home with a 200-year legacy of creating some of the world’s finest Cognacs.
The premium expression, housed by Bacardi officially launched at an exclusive introduction in the hub of the buzzing city, Johannesburg. The suaré hosted taste-makers in South Africa’s various arenas to an evening immersed in the cool of the brand, seeding the key cultural influences that have contributed to their current success.
D’USSÉ established early merit among industry elite by earning exceptional marks at the 2012 Ultimate Cocktail Challenge, part of the Ultimate Beverage Challenge (UBC). From there, the brand has continued to receive commendation from well-known mixologists, celebrities and consumer connoisseurs including notable brand ambassadors DJ Khaled, Fabolous and Yandel. D’USSÉ first introduced its unique VSOP cognac to the U.S. markets followed by the launch of D’USSÉ XO in 2014. D’USSE XO earned its place among industry elite as a finalist for the Chairman’s Trophy for its exceptional performance in F. Paul Pacult’s Ultimate Spirits Challenge (2014). D’USSE XO was also awarded a gold medal in the San Francisco World Spirits Competition (2014).
Expertly fashioned in the cellars of the Chateau de Cognac, D’USSÉ is a uniquely powerful Cognac that delivers a bold flavour and a smooth finish. This remarkable liquid starts with a delightful aroma unlike any other Cognac on the market, rich in woody aromas that are then backed by touches of cinnamon and floral notes. The taste delivers subtle accents of honey and dried fruits. The combination of its bold flavor, smooth finish and honey notes represent a differentiated taste that sets it apart from other known Cognacs. Its bottle design is inspired by the liquid it contains; both classic and modern while bearing the Cross of Lorraine – a symbol of honor, courage and perseverance used by the French resistance during World War II.
D’USSÉ will be seeded via exclusive introductions to consumers and cultural influencers.