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Elaine signs to Columbia Records and drops a new video for “Risky”

Columbia Records has just announced the Elaine has officially signed to the label. About her signing, Managing Director of Sony Music Entertainment Africa, Sean Watson, commented ‘Elaine is unquestionably deserving of the recognition she’s getting for her music. It’s not chance that got her to where she is, its talent and hard work. We love that about her and we can’t wait to work alongside her to help share her incredible music around the globe.

As the newest member of the Columbia Records family, Elaine unveils the new visual for “Risky,” a track from her debut EP, Elements. The 7-song collection blends mellow yet sweet R&B melodies with hints of trap-inspired moodiness. With Elements, Elaine became the first independent female artist to ever reach #1 on the Apple Music Sub-Saharan African charts. The certified platinum EP features the track “Changes” which received airplay on The Joe Budden Podcast, and “Say It” featured on Ebro In The Morning.

As Elaine continues to work on her debut major-label album that will discuss newfound independence and learning accountability, she aims to shed light on South Africa’s burgeoning music scene: “I’ve got a completely different story to tell. I’m a representation of every African girl that doesn’t want to be boxed in.”

Directed by Nape Phasha, watch the new video “Risky” below.

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