Reebok, the iconic sports and streetwear brand, made waves in the world of hip hop with its event, Back Like We Never Left, on 7 December 2023 at Cape Town’s Alley. This celebration marks a pivotal moment for Reebok as it reintroduces itself to South African hip hop culture while reinforcing its position as a central figure in the movement.
Reebok has been part of hip hop culture since day one, and now it’s time for a grand comeback. The brand recognised hip hop’s game-changing impact on sports, fashion, and culture way back in the 1980s. Over the decades, Reebok has stood shoulder to shoulder with trailblazers and pioneers in the hip hop scene, forging legendary partnerships that have left an unmistakable mark on the culture.
With Back Like We Never Left, Reebok threw it back to the golden days of hip hop while also celebrating its future. From old-school beatboxing to the rise of trap, Back Like We Never Left presented a VIP pass to explore the unforgettable eras that have shaped hip hop over the past 50 years.
The event featured performances by DJ Ready, YoungstaCPT, Nadia Nakai, Blxckie, Rarri, Uncle Partytime, Bravo le Roux and the Beat Bangers —all set against a retro backdrop inspired by the iconic hip hop parties at New York City’s The Tunnel. In addition to their performances, DJ Ready D and YoungstaCPT debuted their new track, Back Like I Never Left, which launched at the event and is available on select streaming platforms from 8 December 2023.
Back Like We Never Left isn’t only an opportunity for attendees to immerse themselves in the culture; it’s a journey through the soul of hip hop and all it’s happening in real-time. Not just a party—it’s a celebration of hip hop’s massive influence and Reebok’s role in shaping its history and future.
Check out some of the pictures from Reebok’s Back Like We Never Left below.
