AKA’s Marketing Strategy for Caiphus Song
Photography by @blaq_smith In the lead up to the release of his latest single, Caiphus Song, AKA conceptualized an impressive marketing strategy which resulted in an immense amount of media buzz. With what began as the perceived break-up between South African entertainment’s most revered power couple, AKA leveraged local media publication’s intense scrutiny and the public’s fascination of […]
AKA Drops Caiphus Song
AKA has just released a surprise love song. Reminiscent of an old school love jam, the new Caiphus Song by AKA reveals an intimate malleable side to the SUPA MEGA. A lyrical love letter inscribed within melodious brilliance sees AKA take us through his amorous fairy tale as he shares the challenges and the good times. […]
SA Hip Hop Brand Kings
Words by Mercia Tucker “The Superstar shoe was dead. The shoe was dead. And Run-D.M.C. singlehandedly brought that shoe back” said Angelo Anastasio, Marketing Director for Adidas 1984-1991. It was Russell Simmons’ idea for the group to record a track about My Adidas, but it was Lyor Cohen’s business acumen that had them pitch a […]
[VIDEO] AKA Drops ‘The World Is Yours’
The World Is Yours music video was shot on location in South-East Asia and shows AKA having a supa fun time, surrounded by the beautiful beaches and sights of tropical Thailand, with scenes from the streets and night life of Phuket. The world is AKA’s playground and the music video shows us just how much; […]
[VIDEO] AKA Drops ‘Life on the Road’
AKA’s meteoric rise has resulted in him becoming one of the biggest musical acts in the country. Him and the 3RDWRLD crew have captured the artist’s journey in a new video series called Life on the Road. Check out Episode 1 and 2 below to gain a glimpse into AKA’s thrilling journey as a rap mega star.
AKA and Anatii Drop ’10 Fingers”
After a heavily publicized beef, two SA hip hop’s biggest acts have kicked 2017 on a track called 10 Fingers. Listen to AKA and Anatii’s smooth new track below. You can purchase the track on iTunes: https://itunes.apple.com/za/album/10-fingers-single/id1192900121