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AKA Signs 7-Figure Deal With Reebok Classics

Its official, South African multi-award winning hip-hop artist AKA is the new face of REEBOK Classics Africa, joining a global campaign with hip-hop star Future, super model Gigi Hadid and rap duo Rae Sremmurd.  The 7-figure ambassadorship deal is the first of its kind in Africa between the sport brand and an artist, aiming to […]

Competition: BCWYWF Launch

AKA and Anatii’s much anticipated joint album, Be Careful What You Wish For, is set to launch this Friday with an epic celebration at Zone 6 in Soweto. This marks the official start of the BCWYWF tour and includes DJ Kaybsta, Sean Kross & Vino, Crazy, Grant, Realm and Sandiso on the line-up, in addition […]

Best Dressed Rappers in SA

Words by Kendra Hunsley  Historically, the focus was primarily on artistic offerings and talent. Today, it takes more than 16 bars to solidify your place at the top. Rappers are now style icons; a notion that the OGs in the game probably offer a side eye to. Having the full package has become paramount and […]

The Plug 100: 100 – 1

The Plug 100

 We dropped the news on Twitter that the June edition of The Plug will focus solely on celebrating and highlighting the Top 100 people in SA who are influencing and moving urban culture forward. Needless to say social media lit up and we trended the whole day after dropping the news.#ThePlug100 generated over 1.7 million […]

[VIDEO] AKA Drops ‘Caiphus Song’ Video

We had a chat with AKA about the inspiration behind the official music video to his smash hit, Caiphus Song. Check out the full interview and music video below. Q: What inspired the music video’s concept? A:  The video is a wedding. The record is a wedding song. I always take my direction from the content […]

Da L.E.S – Larger than Life

Words by Mercia Tucker  It’s April 2016 and the VIP section of the Zone 6 venue in Soweto starts to fill up with the fashionably late. The precursory pouted pics posted, small talk starts to run thin amongst the invited guests in what seems like an almost dramatic wait for the North God Concert to […]

AKA’s Marketing Strategy for Caiphus Song

Photography by @blaq_smith In the lead up to the release of his latest single, Caiphus Song, AKA conceptualized an impressive marketing strategy which resulted in an immense amount of media buzz. With what began as the perceived break-up between South African entertainment’s most revered power couple, AKA leveraged local media publication’s intense scrutiny and the public’s fascination of […]

AKA Drops Caiphus Song

AKA has just released a surprise love song. Reminiscent of an old school love jam, the new Caiphus Song by AKA reveals an intimate malleable side to the SUPA MEGA. A lyrical love letter inscribed within melodious brilliance sees AKA  take us through his amorous fairy tale as he shares the challenges and the good times. […]