Successful Local Brand and Artist Partnerships
Words by Sanele Mawisa Marketing as a method to effect sales has been around since time immemorial. In Economics you learn about demand and supply and the value chain. The last decade has seen the meteoric rise of two forms of marketing – digital marketing and influencer marketing. Utilizing the two in conjunction has been […]
The Plug 100: 100 – 1
We dropped the news on Twitter that the June edition of The Plug will focus solely on celebrating and highlighting the Top 100 people in SA who are influencing and moving urban culture forward. Needless to say social media lit up and we trended the whole day after dropping the news.#ThePlug100 generated over 1.7 million […]
Africa’s Influence on International Hip Hop
Words by Mercia Tucker Drake’s More Life was released on the 18th March and with it the revelation that South African producer and DJ extraordinaire, Black Coffee, was featured on one of his tracks, Get It Together. Black Coffee, if you’ve taken residence under a rock for the past decade or so, is one of […]