Cassper to co-headline Unlocks Experience with Future
A night that will go down in history as an African first, treated audiences to a frosty musical announcement in two countries at the same time. Castle Lite revealed that they will be bringing the Unlocks Experience to Tanzania and Mozambique, unlocking trap king FUTURE, who is set to perform on the extra cold stage […]
Interview: Gemini Major
Words by Mercia Tucker Photography by @welcometoromesa “I wanna show people here it’s bigger than this. You need to think out of the box, you need to take your mind out of the gutter and shoot for the stars, there’s no limit.” He’s an enigma to most people but at the heart of the exuberant […]
Event Review: Genesis All Black
Words by Azola Mona Pegged as Johannesburg’s premium urban and bass music festival, Genesis All Black returned this year with a Black Canvas theme that was centred on self-expression. Driven by the eclectic vibrancy that their target market exudes, Ten Media Group’s event component UNTIL UNTIL invited the youth to come live out “Your Rules, […]
The Rise of Family Tree Records
Words by Mercia Tucker Images Jabu King In 2017, Family Tree Records has grown to become a household name in hip hop circles. The opus of its CEO, Cassper Nyovest, the label was started in 2014, when he was only 24, and has been prolific in its growth. In the years since its conception, it […]
[VIDEO] Cassper Drops ‘Tito Mboweni’
Cassper Nyovest, Family Tree CEO delivers his brand new music video for his 2017 Single ‘Tito Mboweni’, off his upcoming album “Thuto”
Maftown’s Impact on SA Hip Hop
Words by Mercia Tucker Mafikeng is home to some of South Africa’s most talented and celebrated artists. When considering the cultural capital of South African music and entertainment spaces in the 90s, however, Maftown hardly came to mind. Kwaito took the urban youth by storm as the centre of a cultural revolution that validated a […]
SA Hip Hop Brand Kings
Words by Mercia Tucker “The Superstar shoe was dead. The shoe was dead. And Run-D.M.C. singlehandedly brought that shoe back” said Angelo Anastasio, Marketing Director for Adidas 1984-1991. It was Russell Simmons’ idea for the group to record a track about My Adidas, but it was Lyor Cohen’s business acumen that had them pitch a […]
[VIDEO] Khuli Chana Drops ‘All Hail’
Khuli Chana delivers another first class video for his track ‘All Hail‘ featuring Cassper Nyovest and MDB, from his 2016 album “One Source“.
Cassper Did That
Artistry seeks out greatness like a moth does a flame. One of the true marks of great artistry is the crafting of exceptional live performances that not only endear yourself to your audience but sets you apart from your contemporaries. With Fill up Orlando Stadium, Cassper Nyovest has done just this. There’s a psychological investment […]