SA Hip Hop Brand Kings
Words by Mercia Tucker “The Superstar shoe was dead. The shoe was dead. And Run-D.M.C. singlehandedly brought that shoe back” said Angelo Anastasio, Marketing Director for Adidas 1984-1991. It was Russell Simmons’ idea for the group to record a track about My Adidas, but it was Lyor Cohen’s business acumen that had them pitch a […]
Can a SA rapper break into the American market?
Words by Mercia Tucker New York is to hip hop what Mecca is to Islam. The city has cultural significance that birthed and evolved the genre, and is expressed in odes to the city from Kool G’s Streets of New York, Mos Def’s Brooklyn, to Nas’ N.Y. State of Mind. The culture is pervasive, and […]
Sneaker Drops of the Month
Words by Lesedi Baipone 2016 was a good year for sneakers and street culture as a whole. Big brands jumped onto bloggers and influencers, more females and non-sneaker heads jumped on and copped kicks. Nike and Adidas dominated the streets and we got to see more brands making an impact such as New Balance, FILA and […]
Separating the artist from their art
Words by Mercia Tucker “Can you separate an artist from their art?” is an old question but is still a relevant one. That there exists in the world a bond stronger than an exceptional artist’s with his art, I’m not convinced. A birthing doesn’t seem an adequate descriptor. It doesn’t quite capture that, unlike with […]
Interview: A-Reece
Words By Mercia Tucker You can probably remember the first time that Lehlogonolo Mataboge made you go “Whoa! This kid can rap!” You can probably remember the time after that when he outdid the first and your jaw dropped at his skill. Meet A-Reece; one of the more talented rappers in the game right now […]