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Youngsta – The Defiant Voice

Words by Mercia Tucker Africandrone, a non-profit entity, funded a photography project in 2017 aimed at showing the separation between the working class and the bourgeoisie’s Unequal Scenes. Headed up by Johnny Miller, the project portrayed that “communities of extreme wealth and privilege will exist just meters from squalid conditions and shack dwellings.” An award-winning […]

adidas Originals Launches EQT BASK ADV

EVERYTHING THAT IS ESSENTIAL. NOTHING THAT IS NOT. This season, adidas Originals presents an EQT sneaker release translating the iconic ‘90s line’s distinctive design language into a new high-top basketball context, introducing the EQT BASK ADV silhouette. At the intersection of creativity and a focus on quality, the EQT BASK ADV shoe reflects on its […]

The Queen Bee Analogy & the Optics of Female Rap

Words By Ziyanda Ntloko  There can only be one: an exploration of hip-hop’s intrinsic bias against female MCs and why the Nicki vs Cardi beef is predetermined For anyone who watched the 2018 Grammys, one of the few highlights of the night was Cardi’s B’s debut performance in front of the star studded audience and millions […]

The Business of Streaming

Words by Caron Williams Music streaming sites have revolutionised the music business worldwide. Whilst traditional music consumption has decreased, an explosion in digital music consumption has offset that and opened brand new avenues for profitability, resulting in new music streaming avenues emerging every day. What does this mean for music stakeholders and most importantly, how […]

The Wolves of Grail Street

Words by Neo Mtshali Picture snaking lines oozing from the mouths of any of the esteemed streetwear retailers for days on end. Hundreds, sometimes thousands, of fiends all waiting for their chance to step foot in their temple and hopefully get their hands on this week’s treasure of a highly-anticipated sneaker drop [yes, insert picture of […]

Interview: DJ SuperNova

DJ SuperNova has enjoyed an illustrious career spanning over 10 years. Of Dominican decent, the Bronx native emerged from the birth place of hip hop set to make an indelible mark on the game. Fascinated by the South African hip hop scene and passionate about sharing his fascination with others, SuperNova embarked on documenting this […]

5 Things Streetwear Can Learn From Hip Hop

Words by Neo Mtshali Hip-Hop is a lifestyle that has carved out some of the most resilient individuals (from street hustlers to an American president), given us music which became the soundtrack to so many of our memories and has been the key to familiarising us with so many luxuries that rich white taste-makers would rather […]

Interview: K-$

K-$ has emerged as one of the most refreshing talents we’ve come across within South Africa’s night life scene. Reppin’ Cape Town, the talented DJ is exposing the rest of South Africa to the wonder’s of Yaadt music and Cape Town’s unique cultural flair. We chatted with him about his musical journey thus far, being […]

adidas Originals Revives adicolor Apparel Franchise in SS18

adidas Originals revives adicolor, its most iconic apparel franchise. Cultivated in the 70’s, the range is an instantly recognizable symbol of sports and street culture which returns in 2018 remastered for the present with the confidence to playfully celebrate color for a new generation – never afraid to poke fun at itself. Pairing the colours […]

Should Artists Still Sign To Record Labels?

Words by Caron Williams Jay Z released his triumphant 13th studio album, 4:44, last year and dropped countless gems as he has since his Reasonable Doubt days. One of the most fascinating parts of the album was his commentary on wealth, financial freedom, ownership and navigating the pitfalls of the music industry. On the melodic […]

Priddy Ugly – E.G.Y.P.T Album Review

Words by Sizwe Ray Shabalala In 2012, Priddy Ugly released his first debut solo project titled The Ugly Truth. However, I only caught wind of it at the end of 2013/early 2014 by chance. His single Hunnids spent a short time on my playlist back in 2015. It wasn’t until 2016 when he dropped You […]

Afropunk JHB – A Celebration of Artistry & Individuality

Words by Caron Williams Afropunk Joburg was a phenomenal experience. It goes without saying that the talent presented during the festival was incredible, but the level of artistry witnessed on that stage was truly out of this world. From Petite Noir’s amazing indie set, Sho Madjozi pulsating performance which invigorated every single person in the […]