Top 20 Game Changers in Marketing and Media

Words by Sanele Mawisa The spheres of marketing and branding in South Africa have seen a mixture of results both good and bad and actually a whole lot of in between. The landscape has evolved whereby consumers are smarter and more demanding than ever before and the growing importance of representation is a debate that […]

Tips for How Artists Can Build Their Brands

Words by Sanele Mawisa Brand: A brand is a name, term, design, symbol or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing and advertising. You’ll notice in the definition provided above that there is no reference to person or persons. […]