The Plug x Castle Lite present: 100 Most Influential People in Urban Culture
“There’s no argument. I am a hundred percent the reason why hip hop is drenched.” Part of his Utatakho Remix verse that shook up the fourth quarter of 2019, Riky Rick stakes his claim on the game boldly with that bar. Hubris is almost a cornerstone of hip hop, but who really got the block […]
The Plug 100: Most Influential People in SA Urban Culture
The Oxford Dictionary defines influence as “the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself”. Additionally, it can also be concluded that influence is “the power to shape policy or ensure favourable treatment from someone, especially through status, contacts, or wealth”. When we embarked […]
The SA Influencer Landscape
Words by Sanele Mawisa What is an influencer? If I had a rand for every time this topic reared its confused head on twitter, I would make as much money as influencers do. The reason for this topic being so contentiously debated is due to a lack of understanding on the subject. Everybody has their […]