SA Influencers feature in PUMA Run The Streets Video
We run the streets. So, we are the streets. PUMA takes global street culture to the next level in their latest campaign collaboration exploring different aspects of street culture across the globe in cities with unique vibes and underground scenes that remain widely untapped by mainstream culture. The idea was built around culture exchange and […]
Top 5 Local Content Pieces That Tapped Into Hip Hop
Words by Jade Leaf It’s no secret that the face of advertising is changing in South Africa; goodbye TVC’s and hello high production value content that can live online. Brands have to ask themselves the question, “Who am I talking to and what are they most receptive to?” In South Africa specifically, over 66% of […]
PUMA Drops We Run The Streets Ad
PUMA’s Run The Streets campaign gets a local flavour with rapper Gigi Lamayne, 2015 South African Hip Hop Awards winner Nasty C, Digital Maskandi founder and artist Mashayabhuqe KaMamba and PUMA’s own Rolo Rozay lacing up in the IGNITE Limitless Core and IGNITE evoKNIT Fade footwear. The foursome will be featured in the footwear and […]