The gatekeeper exists within every subculture. In social terms, a gatekeeper is an individual who upholds certain ideals and values that are critical to the behaviour of a particular group or society. Sneaker culture is no different. By virtue of that fact, the gatekeepers in sneaker culture or more commonly known as OGs, are those […]
Words by Jade Leaf It’s no secret that the face of advertising is changing in South Africa; goodbye TVC’s and hello high production value content that can live online. Brands have to ask themselves the question, “Who am I talking to and what are they most receptive to?” In South Africa specifically, over 66% of […]
The Rare & Sudden team are back with two brand new episodes of their infectious podcast. In the latest editions of the podcast, Rolo Rozay and Hayden Manuel drop Another Washed Episode and Wrestling and DM Talk. Listen to both episodes below.
We dropped the news on Twitter that the June edition of The Plug will focus solely on celebrating and highlighting the Top 100 people in SA who are influencing and moving urban culture forward. Needless to say social media lit up and we trended the whole day after dropping the news.#ThePlug100 generated over 1.7 million […]
Words by Sanele Mawisa According to Urban Dictionary, the definition of Street Culture is as follows: “Popular styles of urban centres. This is a view of the streets as shared spaces, made for the benefit of all that use them. Street culture thrives in urban centres such as New York, Barcelona, Berlin, London & Sydney. […]
In the latest episode of The Rare & Sudden podcast, Rolo Rozay and Hayden Manuel sit down with one of the most influential individuals in global street wear and sneaker culture, Edson Sabajo, co-founder of Patta. They discuss their humble beginnings, their collaborations, the real story behind the “Albert Heijn” Air Max 1, the future of street […]