Op-Ed: Artists Must Be More Proactive
Words by Rouge da Rapper The exploitation of artists in the music industry has been a topic of conversation since the industry’s nascence. Everyday there’s a new story about an artist being taken advantage of either by managers, labels, promoters, venues, websites, or the Southern African Music Rights Organization (Samro). Dubious practices, musical paupers Even […]
Tips for How Artists Can Build Their Brands
Words by Sanele Mawisa Brand: A brand is a name, term, design, symbol or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing and advertising. You’ll notice in the definition provided above that there is no reference to person or persons. […]