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DEAD. WE GON’ LIVE FOREVER ii a photo essay by CHRISTIAN.777  P A R T 1 Why does school look like prison, all i want is a jelly jolly. Digital by Waseem Noordien  P A R T 2 Energy cannot be created nor destroyed, but only transferred. 35mm film by Haneem Christian CREDITS Photographer (part […]

The Plug 100: 100 – 1

The Plug 100

 We dropped the news on Twitter that the June edition of The Plug will focus solely on celebrating and highlighting the Top 100 people in SA who are influencing and moving urban culture forward. Needless to say social media lit up and we trended the whole day after dropping the news.#ThePlug100 generated over 1.7 million […]

Collaboration: DEAD. x Golden Knights

Local streetwear brand, DEAD., has teamed up with Golden Knights Soccer Academy which is an academy based in Midrand and aims at empowering the youth and keeping them off the street and on a positive path. The two parties joined forces based on their shared philosophy.  Check out the full collection below, all items are available […]

DEAD. Pop-up Music Festival

Butter Entertainment presents: DEAD. Pop-up Music Festival The inaugural DEAD. pop-up party took place in one of South Africa’s leading street culture cities, Cape Town, on January 14th. The event was aimed at offering the city’s DEAD. fans a conceptual apparel event with the opportunity to engage directly and purchase coveted items from the DEAD. […]