Success Is A Blend for The Plug 100 in partnership with Chivas Regal

The author of The Secrets to Your Win, TemitOpe Ibrahim once said “Influence is when you are not the one talking and yet your words fill the room; when you are absent and yet your presence is felt everywhere.” As a measure of the 100 most influential people in SA urban culture, we couldn’t find a […]
The Plug x Castle Lite present: 100 Most Influential People in Urban Culture

“There’s no argument. I am a hundred percent the reason why hip hop is drenched.” Part of his Utatakho Remix verse that shook up the fourth quarter of 2019, Riky Rick stakes his claim on the game boldly with that bar. Hubris is almost a cornerstone of hip hop, but who really got the block […]
The Plug 100: Most Influential People in SA Urban Culture

The Oxford Dictionary defines influence as “the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself”. Additionally, it can also be concluded that influence is “the power to shape policy or ensure favourable treatment from someone, especially through status, contacts, or wealth”. When we embarked […]
Microwave Boys Interview

Words by Mercia Tucker “The first time I met Sphaka I was like ‘Who’s this drunk – super drunk – guy?” Sipho’s relationship with his co-host has been special since day the day they met in a club, months before their working relationship. The three – Larry Nhlane, Sipho Muchindu, and Sphakamiso Ngonyama – are […]
The Plug 100: 100 – 1

We dropped the news on Twitter that the June edition of The Plug will focus solely on celebrating and highlighting the Top 100 people in SA who are influencing and moving urban culture forward. Needless to say social media lit up and we trended the whole day after dropping the news.#ThePlug100 generated over 1.7 million […]
THE PLUG 100 – 2017

Cover by Dumaza Ndata Influence. This is a word that is tossed around pretty loosely these days. Indeed, we are slap-bang in the midst of the “influencer” era that’s buoyed by technology and its by-product, social media. The chances of finding a marketing plan without some sort of influencer strategy is as rare as a peaceful gathering […]