Using the world’s greatest moment in sport as the backdrop – adidas has re-engineered the traditional campaign model through personal storytelling, bringing together 56 of the world’s most influential Creators across Sport Culture, including Leo Messi, ASAP Ferg, Caroline Wozniacki, Karlie Kloss and Pharrell Williams.

adidas believes in the power of an athlete’s imagination and using creativity to make a difference in their game, life and world. In the Campaign titled Creativity is The Answer, adidas aims to inspire Creators across sport culture to be courageous, unexpected and to shape their own reality.

Peep the visuals below: