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Rihanna is back with a new Fenty x PUMA release

Fenty x PUMA is back. Rihanna first joined the sportswear brand as creative director in 2014 and was as playful as she was disruptive in her output with its first collection in 2015. She gave us three years of athleisure meets luxury goodness before taking a hiatus to focus on her lingerie and beauty labels. […]

Rihanna’s Fenty Beauty and Fenty Skin to be distributed in South Africa

Rihanna Fenty

Rihanna took to social media last night to announced that Fenty Beauty and Fenty Skin will finally be distributed in a number of countries in Africa, including South Africa. The Fenty brand launched in 2017 and was hailed for its inclusive approach to beauty products. The artist was inspired to create the brand after seeing […]

4+20 Songs to Roll Up and Blaze To on 4/20

4+20 Songs for 4/20

Today is 4/20! Man, who would’ve known that the exploits and escapades of five high scholars from California in the 70s would start a worldwide “holiday” observed by multitudes of weed aficionados the world over? Well, I’m pretty sure half of you reading this are already levitating off the high and aren’t interested in thinking […]

Virgil Abloh, Cardi B, Rihanna & More Named On Time 100

The year keeps getting better for Rihanna and Cardi B. The two divas just got included on the coveted Time 100 Most Influential List. The annual issue ranks the who’s who of culture, music, government, business and entertainment. This year’s list features a few notables from the urban community. Other than Cardi B and Rihanna, […]

Rihanna and Puma Launch Fenty Drop 2 at Coachella

This past weekend at Coachella Festival, Rihanna and PUMA threw a hot VIP gig to launch FENTY SS18 drop 2, which hits stores on 3rd May. The event theme matched the collection – beach chic meets motorsport – and guests lounged in cabanas and took a spin on the dirt bike trail. ‪Rihanna wore head-to-toe […]

Fenty Puma by Rihanna Set to Drop Motorsport Range in SA

PUMA and FENTY Creative Director Rihanna turn up the heat with the introduction of the fourth season of FENTY PUMA by Rihanna – a vibrant, unexpected mashup of high fashion, extreme sports and beachwear. “This collection is a mix between two worlds: motocross and surf,” explains Rihanna, with the introduction of two main apparel drops […]

Rihanna – Fashion’s Most Loved Rebel

Words by Kendra Hunsley  Unapologetic, unfiltered and carefree, Robyn ‘Rihanna’ Fenty is the embodiment of a style trailblazer and has us all following suit, or at-least trying to. She’s the girl many of us have tried to channel in our outfits in one way or another and secretly want to have as our best-friend as […]

Fenty x Puma A/W17

School Rules at FENTY University where Varsity Sport Meets High Fashion Last night, in front of the global fashion community, FENTY Creative Director Rihanna and global sports brand PUMA presented the third installment of the beloved FENTY PUMA by RIHANNA collection. For the rebellious and daring, this season takes inspiration from the halls of FENTY […]