Beyoncé and adidas have announced their sixth Ivy Park collection together, Ivy Heart. Just in time for Valentine’s Day, the collection’s red, pink, and neutral hues are inspired by love. As with previous collections, Ivy Heart continues in the vein of gender neutral garments with inclusive sizing in fashion styles, performance gear, footwear, and accessories.
The concept around the campaign notes both the Western association with the colour red as that of love and romance with the Eastern connotation of the colour leaning toward good fortune and joy. They culminate in a celebration of self-love, bringing people of different backgrounds together through a colour sentimental to many.
The models at the forefront of this campaign are Karreuche Tran, Tyson Beckford, Troye Sivan, Shu Pei and Naomi Watanabe.
Watch official campaign film here.
The collection will be available at adidas.co.za on 9th February, and 10th February at Sandton Flagship, V&A Waterfront, Canal Walk, Gateway, and Mall of Africa Originals stores.
IVY PARK x adidas IVY HEART Drop 5.5 collection consists of:
-The IVP Ultra Boost priced at R3999
– The IVP Savage price at R2499
-The IVP Stan Smith priced at R2199
-The IVP Superstar Plim priced at R2999
– The IVP Swim Slide priced at R1599
-The IVP Sequin Duster priced at R6499
-The IVP Heart-Lip Belt Bag priced at R1499
-The IVP Latex Baseball Cap priced at R699
-30 apparel styles, 10 accessories, 5 footwear styles
-Unisex Regular and Oversized fits
-Men’s Regular and Tight fits
-Women’s Tight, Regular, and Oversized fits
-Sizes from 2XS-4XL
-Prices from R499 to R6499
-Fabrics including velour, ribbed knit, spandex, jacquard, and jersey