“Yes, there were times, I’m sure you knew/ When I bit off more than I could chew/ But through it all, when there was doubt/ I ate it up and spit it out/ I faced it all and I stood tall/ And did it my way”
Frank Sinatra’s memorable lyrics reverberate throughout Terence Neale’s soul-stirring short film for adidas originals and accompany a slew of powerful and hard-hitting images. Kendal Jenner in a ski-fi pod; Young Thug, Playboi Carti and 21 Savage in formation; James Harden saddled up in a bathtub filled with ice; a dessert driving sequence a la Mad Max and then finally all the celebrities posing in a manner reminiscent of Da Vinci’s “Vitruvian Man”.
This 3rd spot is masterfully curated and evokes real emotion. It is a bit more gritty and aggressive than the first 2 spots, qualities that make it the best piece in our opinion. adidas Originals is synonymous with attitude and doing things your way and this short film does the brand justice.
Let us know what you think of the video in the comments section below.