African Ginger has collaborated with Hennessy to breathe new life into the Ernest Oppenheimer Park basketball court in Joburg’s inner city. The court was refurbished and Pimentel painted a signature piece onto the surface of it, bringing his unique design style to a sporting and cultural hub in central Joburg.
The initiative marks the latest iteration of the brand’s In The Paint initiative to celebrate basketball and art, following last year’s revamp of the Zoo Lake court by Sindiso Nyoni.
Seth Pimentel grew up in Johannesburg, making this an extremely personal project. His design reflects the CBD’s diversity and deep-rooted history, sharing the community’s story with the world. His characteristic neo-expressionist style further captures the energy and emotion that comes with playing the game, with the soft and vibrant line expressionism signifying that the “Game Never Stops” within the four corners of the court.
Seth adds, “This collaboration with Hennessy has allowed me to share untold stories through art. It showcases the spirit of our people and is a tribute to the past while serving as a beacon of hope for the future.”