Based in Milan and Shanghai, PRONOUNCE was founded in 2016 by Yushan Li and his creative partner Jun Zhou. The high-end brand reflects the pairs’ shared love of handcrafted garments and a desire to perfect the creation of truly global and genderless clothing.
Yushan and Jun have a unique approach and playfully weave references to Eastern, Western and ancient cultures and philosophies into what they create. This approach fits seamlessly into the PUMA x PRONOUNCE collection, which combines ancient inspiration with modern and minimalistic design.
Key items within the PUMA x PRONOUNCE collection include Look 1: Mirage Sport (R2 499), Track Top (R3 299), 7 8 Pants (R1 999), Lightweight Coat (R7 999) and Graphic Tee (R1 199) and Look 2: Suede Mayu (R2 399), Dress (R1 299), Jacket (R4 999) and Mini Messenger (R999), both matched with the 5 PNL Cap (R499).
Additional items include the Basket VTG (R1 999), Elevated Tee (R1 199), Trousers (R1 199), Woven Jacket (R3 999), Short Sleeve Woven Shirt (R1 999) and Graphic Tee (R999).
In ancient Incan tradition, Pumapunku is believed to be the seat of global civilisation and now stands as a remnant of a vast complex of stone temples and geometric monuments. Taking cues from these architectural constructions, the PUMA x PRONOUNCE collection features graphic motifs representing ropes, pulleys and clay blocks. The orange, pebble and muted grey colour palette and bold colour blocking are inspired by the majesty of the sunset over Pumapunku.
PUMA x PRONOUNCE is available from 27 August 2021 from PUMA.com, PUMA Braamfontein and PUMA V&A Waterfront, X-Trend, WE ARE EGG and select retailers.