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Capsule Festival Partners With Leading Cultural Brands

Events agency 6th Ave Group in partnership with the leading streetwear/sportswear retailer Sportscene today announced their official event hosts, media partners and two international fashion brand partners.

CAPSULE FEST is an urban street culture festival that aims to be the Mecca for all urban culture brands, artists, designers, influencers, consumers and stakeholders. The event is set to offer a credible platform that celebrates all things SA street culture later this year.

The organisers formally announced their partnership with television powerhouse station Trace Urban and youth radio authority YFM. Both media partners come aboard as stakeholders in the festival with their full backing and support.

CAPSULE FEST has confirmed leading international fashion brands Adidas and Reebok as official brand partners this week. This inclusion is welcomed alongside the long list of local designers and brands that are expected to be announced. Both adidas and Reebok are planning major showcases and activations that are on par with the best experiences offered at international street culture events.

Tickets for CAPSULE FEST are currently on sale at selected Sportscene stores. More info on store locations:


Date:                        Saturday, 16 September 2017

Venue:                     Mary Fitzgerald Square, Johannesburg

Time:                        Doors open at 12pm. Ends at 1am

Age:                          12 upwards

Activities:                 Concert/ charity celebrity basketball tournament/ skate park/ brand pop-up stores/ art installations/ customizing booths/ beer garden/ gaming area/ VIP deck/ food village/ video booths


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