Shane Eagle Officially Signs with Ellesse
A fearless and inspired individual who is both passionate and determined to make his mark, Shane Eagle is in perfect sync with the ellesse #ThisIsMe attitude. Shane Patrick Hughes at a mere 21 years, personifies the ability to amplify his individuality, making a name for himself through his unique style and as a highly talented […]
adidas Originals Launches EQT BASK ADV
EVERYTHING THAT IS ESSENTIAL. NOTHING THAT IS NOT. This season, adidas Originals presents an EQT sneaker release translating the iconic ‘90s line’s distinctive design language into a new high-top basketball context, introducing the EQT BASK ADV silhouette. At the intersection of creativity and a focus on quality, the EQT BASK ADV shoe reflects on its […]
Nike Sportswear: Air Max Day 2018 Line Up
For Air Max Day 2018, Nike celebrates cult classics from the Air Max line that share a visibly pioneering trait. Each shoe’s game-changing air unit pushed both Nike Air and footwear design forward. The respective models all evidence Nike’s unrelenting spirit of innovation, turning fresh imagination into reality at each successive step. For instance, the introduction […]
PUMA Breakdance Cities Pack Honours Hip Hop Heritage
To kick off 2018 and as part of their campaign celebrating 50 years of the Suede sneaker, PUMA drops the Suede 50 Breakdance Cities Pack today, paying respect to the four most influential breakdancing cities worldwide: New York, Berlin, Paris and Seoul. The PUMA Suede has played a huge role in the global breakdance scene […]
#SeizeTheCity
Words by Lesedi Ramonyane It was a rainy Sunday night and instead of staying in to binge watch some series, we head out to an abandoned train station to for what promised to be an epic night with Jose Cuervo. The venue went from being an empty vessel to feeling like a possibly radioactive underground […]
International Grime Star Rocks Jose Cuervo’s Seize The City
On Sunday 3 December a crowd of Jozi’s young influentials seized the city with Jose Cuervo, the world’s number one tequila, at an underground party held at The Station in Newtown. Tapping into the legacy of 90’s rave culture, the gathering saw the youth rebelling against the norm and taking nightlife culture into their own hands. […]
Cape Town Witnesses True Music Boiler Room Style
Music and culture go hand in hand; it was so easy to witness this undeniable matrimony at the True Music event in Cape Town brought to the masses by Boiler Room and Ballantine’s Whisky. Set in an indoor skate park in Paarden Eiland the event brought out cool kids from all walks of life who […]
The Sobering Featuring Fred Kayembe
Kitso, Javas and Kabelo are back with another episode of The Sobering Podcast featuring former Hype Magazine editor, Fred Kayembe. The crew discusses Fred’s latest creative endeavours, the MTV Hottest MC list, Cassper Nyovest and the current state of hip hop and creativity in SA. Music: Mdolisto Pu-man – Tuesday Rhwisky Champ – Izondo Odous […]
AKA Launches Beam Digital
South African rap artist, Kiernan Forbes famously known as AKA, The SupaMega, is launching Beam Digital with his business partners MiCore and Celebrity Services Africa this week, set to revolutionize the way in which artists and their fans engage through the application of innovative mobile technologies. Beam Digital will empower celebrities (musicians, actors, models and […]
[VIDEO] Keys Open Doors presents: Vertigo with Shane Eagle
brkfst for dinner, founded by former Hype Magazine Editor, hip hop commentator and creative, Fred Kayembe, recently held a screening for a fascinating short film series titled Keys Open Doors. The first installment, titled Vertigo, is in collaboration with Shane Eagle and explores dark themes such excess, anxiety and escapism. Check out the trailer below.
Absolut Presents One Source Live
Africa is in the midst of a creative revolution. A new breed of artists, musicians, and fashion designers is changing how the world sees and thinks about Africa and its people. Absolut and Khuli Chana continue their collaboration, this time bringing together a heroic league of international artists from across the continent to celebrate and […]
Cassper Announces Support Acts for #FillUpFNBStadium
The Family Tree impresario Cassper Nyovest is gearing up for his biggest moment in his already stellar career. The rapper has a date with destiny – on the 2nd of December he will attempt to pack up the biggest stadium in Africa. Everyone agrees that it’s a tall order but it looks like he might […]