One Source Live Set To Take Over Joburg
The legendary kwaito group, Bongo Maffin has joined the African Creative Revolution. Led by incredible singer-song writer, Thandiswa Mazwai, the group continue their historic reunion after 12-years apart at One Source Live (OSL) on Saturday 24 March 2018. One Source Live is an all-day festival celebrating the transformative power of African creativity spanning music, fashion, […]
[VIDEO] PUMA Runs the Streets with Nasty C
A few weeks ago Puma dropped a #RuntheStreets episode with producer/singer Anatii. For the second video in the local leg of the PUMA Run The Streets campaign, legendary rapper, engineer and producer Nasty C shares his story of “hustle” and how he has got to where he is today. “I started making music when I was […]
Nadia Nakai Drops Bossing Up With Bragga Pt. 2
Family Tree’s first lady is back again with a brand new episode of Bossing Up With Bragga. The video series documents the life and times of the sultry rapper. Her fans get a bird’s eye view of her ever-evolving journey. Peep the latest instalment …
Spree Style Network Embraces Young Talent
Words by Akho Nywebeni Photography by Mosa Hlophe Lulo Rubushe, a name, a brand synonymous with innovation, opportunity and hard work. The RNDM founder has mixed these traits quiet ‘seamlessly’ and has recently partnered with us to create this unique and progressive campaign. The #SpreeStyleNetwork is all about giving young people a chance, a real […]
Dipstreet Invades Parkhurst
Words by Azola Mona One of South Africa’s favorite concept streetwear and sneaker bars, DIPSTREET, is at it again. On the 15th of Feb, after 3 months in the making and 15 months after the execution of a full rebrand and the relocation of their flagship in Braamfontein- which included enhancements, such as a bigger […]
PUMA Runs The Streets With Anatii
The next step in the evolution of PUMA’s Run The Streets campaign gets a local flavour with record producer and musician Anatii, rapper, producer Nasty C, and South African football legend Doc Khumalo representing the street hustle it takes to make your mark. PUMA launched Run The Streets in 2017 with megastar The Weeknd as […]
Shane Eagle Officially Signs with Ellesse
A fearless and inspired individual who is both passionate and determined to make his mark, Shane Eagle is in perfect sync with the ellesse #ThisIsMe attitude. Shane Patrick Hughes at a mere 21 years, personifies the ability to amplify his individuality, making a name for himself through his unique style and as a highly talented […]
adidas Originals Launches EQT BASK ADV
EVERYTHING THAT IS ESSENTIAL. NOTHING THAT IS NOT. This season, adidas Originals presents an EQT sneaker release translating the iconic ‘90s line’s distinctive design language into a new high-top basketball context, introducing the EQT BASK ADV silhouette. At the intersection of creativity and a focus on quality, the EQT BASK ADV shoe reflects on its […]
Nike Sportswear: Air Max Day 2018 Line Up
For Air Max Day 2018, Nike celebrates cult classics from the Air Max line that share a visibly pioneering trait. Each shoe’s game-changing air unit pushed both Nike Air and footwear design forward. The respective models all evidence Nike’s unrelenting spirit of innovation, turning fresh imagination into reality at each successive step. For instance, the introduction […]
PUMA Breakdance Cities Pack Honours Hip Hop Heritage
To kick off 2018 and as part of their campaign celebrating 50 years of the Suede sneaker, PUMA drops the Suede 50 Breakdance Cities Pack today, paying respect to the four most influential breakdancing cities worldwide: New York, Berlin, Paris and Seoul. The PUMA Suede has played a huge role in the global breakdance scene […]
#SeizeTheCity
Words by Lesedi Ramonyane It was a rainy Sunday night and instead of staying in to binge watch some series, we head out to an abandoned train station to for what promised to be an epic night with Jose Cuervo. The venue went from being an empty vessel to feeling like a possibly radioactive underground […]
International Grime Star Rocks Jose Cuervo’s Seize The City
On Sunday 3 December a crowd of Jozi’s young influentials seized the city with Jose Cuervo, the world’s number one tequila, at an underground party held at The Station in Newtown. Tapping into the legacy of 90’s rave culture, the gathering saw the youth rebelling against the norm and taking nightlife culture into their own hands. […]