Competition: Stay Fresh Saturday
One of South Africa’s biggest luxury urban events, Stay Fresh Saturday, is back with another exciting installment. Stay Fresh Saturday takes place on the 11th of March at Shimmy Beach Club and will feature the hottest musical talent in country, including Gemini Major, Frank Casino, DJ Capital, Aux Gawd, DJ Loyd, special acts TKZee and many […]
Top 10 Business Lessons I have Learned from Jay Z
Words by Nick Kaoma “More than a Hustler, I’m the Definition of it” Shawn Corey Carter is one of the most astute, charming and savvy men walking God’s green earth today. Everything Mr. Carter touches seems to turn into platinum. Like many millions of hip hop fans around the world I’m a huge fan of […]
Kwesta Collaborates with Red Heart
Kwesta once again proved himself as one of the most innovative figureheads in the music industry when he hosted a spontaneous Drop Party to premier four new music videos of which he featured in two. First to premier was TLT’s Nice Life Problems, a unique fusion of Hip Hop, Mbaqanga and African Jazz elements. Kwesta’s […]
adidas Consortium Sneaker Exchange – Sneakersnstuff x Social Status
The second installment of the 2017 Sneaker Exchange is a transcontinental collaboration between two major Consortium partners. Sweden’s Sneakersnstuff began life in Stockholm and has gradually opened stores across northern Europe. Similarly, Social Status started with a single store in North Carolina before expanding around the eastern United States. Geographical expansion may have served as […]
PUMA Drops We Run The Streets Ad
PUMA’s Run The Streets campaign gets a local flavour with rapper Gigi Lamayne, 2015 South African Hip Hop Awards winner Nasty C, Digital Maskandi founder and artist Mashayabhuqe KaMamba and PUMA’s own Rolo Rozay lacing up in the IGNITE Limitless Core and IGNITE evoKNIT Fade footwear. The foursome will be featured in the footwear and […]
Top 10 Urban Brands That Should Make a Comeback
Words by Mzo Gcwabe Nostalgia was first coined by Johannes Hofer in the 1680s as a diagnosis for the painful longing for “home” experienced by soldiers that spent an extended time out in the field. For many of us today nostalgia is less of a deep yarning to return home but a powerful need to […]
Khuli Chana To Attend The Grammy’s
Absolut is the Official Spirits Partner of the 59th Annual GRAMMY AWARDs. As a celebration of this powerful union, Absolut will be sending Khuli Chana to take Africa to the world. In celebration of the most recent success with the One Source collaboration album, Absolut Vodka is sending Rapper and Absolut Ambassador Khuli Chana to […]
Feature: Until Until
Words by Caron Williams Great movements are marked by an incredible vision. They offer a sense of community, an identity and an ethos that resonates profoundly with a set group of people. They fundamentally mold and shift culture, and ultimately propel the culture as a whole to new heights. A South African movement which has […]
Hip Hop & Luxury Brands
Words by Kendra Hunsley For as long as we can remember, luxury brands have been a formidable force within hip hop culture. For years, rappers have referenced numerous luxury brands within their music. These brands represent a sense of aspiration and what one is able to acquire once they’ve “made it”. Although that still rings […]
SA Hip Hop Brand Kings
Words by Mercia Tucker “The Superstar shoe was dead. The shoe was dead. And Run-D.M.C. singlehandedly brought that shoe back” said Angelo Anastasio, Marketing Director for Adidas 1984-1991. It was Russell Simmons’ idea for the group to record a track about My Adidas, but it was Lyor Cohen’s business acumen that had them pitch a […]
[VIDEO] AKA Drops ‘Life on the Road’
AKA’s meteoric rise has resulted in him becoming one of the biggest musical acts in the country. Him and the 3RDWRLD crew have captured the artist’s journey in a new video series called Life on the Road. Check out Episode 1 and 2 below to gain a glimpse into AKA’s thrilling journey as a rap mega star.
Separating the artist from their art
Words by Mercia Tucker “Can you separate an artist from their art?” is an old question but is still a relevant one. That there exists in the world a bond stronger than an exceptional artist’s with his art, I’m not convinced. A birthing doesn’t seem an adequate descriptor. It doesn’t quite capture that, unlike with […]