Feature: Until Until
Words by Caron Williams Great movements are marked by an incredible vision. They offer a sense of community, an identity and an ethos that resonates profoundly with a set group of people. They fundamentally mold and shift culture, and ultimately propel the culture as a whole to new heights. A South African movement which has […]
Hip Hop & Luxury Brands
Words by Kendra Hunsley For as long as we can remember, luxury brands have been a formidable force within hip hop culture. For years, rappers have referenced numerous luxury brands within their music. These brands represent a sense of aspiration and what one is able to acquire once they’ve “made it”. Although that still rings […]
SA Hip Hop Brand Kings
Words by Mercia Tucker “The Superstar shoe was dead. The shoe was dead. And Run-D.M.C. singlehandedly brought that shoe back” said Angelo Anastasio, Marketing Director for Adidas 1984-1991. It was Russell Simmons’ idea for the group to record a track about My Adidas, but it was Lyor Cohen’s business acumen that had them pitch a […]
[VIDEO] AKA Drops ‘Life on the Road’
AKA’s meteoric rise has resulted in him becoming one of the biggest musical acts in the country. Him and the 3RDWRLD crew have captured the artist’s journey in a new video series called Life on the Road. Check out Episode 1 and 2 below to gain a glimpse into AKA’s thrilling journey as a rap mega star.
Separating the artist from their art
Words by Mercia Tucker “Can you separate an artist from their art?” is an old question but is still a relevant one. That there exists in the world a bond stronger than an exceptional artist’s with his art, I’m not convinced. A birthing doesn’t seem an adequate descriptor. It doesn’t quite capture that, unlike with […]
Breaking Bread with Farah Fortune
Farah Fortune. A name synonymous with tenacity and drive, this PR pit bull in heels is the accomplished head of African Star Communications. The incarnation of her Arabic name, meaning ‘joy’, Farah is jovial as we meet to have lunch at Piza e Vino, and discuss her life, career, pitfalls, and pleasures. Much more than […]
Sammy Sosa Got The Sauce
Samantha Matshidiso Lehoko, better known as Sammy Sosa, was dubbed 2015’s breakthrough presenter of the year after she worked her way up from UCT’s Campus radio station to Metro FM. This young lady has an extremely busy schedule yet still has time to play Mommy to her beautiful 2 year-old son. We got to sit […]