The Impact of adidas Basketball Shoes on Culture
When Adolf Dassler founded the sportswear giant adidas in 1949 I doubt he would have imagined how the brand would transcend sports and fully entrench itself into people’s lifestyles. You can’t talk history of sports and not mention adidas so it is unsurprising that the history of basketball is closely interwoven with the brand. The […]
Item of the Week: Favelo Biker Jacket
FAVELO, according to the proprietors of the label, stands for Functional Active Versatility Equity Locomotion Optimism (It’s a mouthful right?). The local brand has been around for about 4 years now and their trademark sportswear has started to gain prominence on the streets. Recently, they introduced a women’s range and we are a big fan […]
Puma Drops the Tsugi Netfit V2
The TSUGI NETFIT v2 is ready for whatever’s next and whatever comes it way. Its progressive design is enhanced with NETFIT, a unique lacing system for cutomisable fit and style. Worn by The Weeknd as part of the PUMA Run The Streets campaign, the all-new TSUGI NETFIT v2 raises the bar in terms of customisation. […]
Item of the Week – Sol Sol Rugby Jersey
We’re introducing a new weekly feature called Item of the Week which will highlight products and items from local designers, creatives and entrepreneurs. To kick things off, we present to you Sol-Sol’s rugby jersey that just dropped. For those of you who are not in the know Sol-Sol is a Cape Town based streetwear brand […]
adidas Originals & Pharrell Introduce the Hu Holi Blank Canvas Collection
For Spring/Summer 2018, adidas Originals and Pharrell Williams take a trip to northern India to honor the ancient spiritual Holi Festival, a springtime celebration of joy, equality, and humanity. Here, festival attendees paint their bodies head-to-toe and fling brightly hued powders in the air, hoping for long-lasting color in their everyday lives. Imagined as a […]
Spree Style Network Embraces Young Talent
Words by Akho Nywebeni Photography by Mosa Hlophe Lulo Rubushe, a name, a brand synonymous with innovation, opportunity and hard work. The RNDM founder has mixed these traits quiet ‘seamlessly’ and has recently partnered with us to create this unique and progressive campaign. The #SpreeStyleNetwork is all about giving young people a chance, a real […]
Dipstreet Invades Parkhurst
Words by Azola Mona One of South Africa’s favorite concept streetwear and sneaker bars, DIPSTREET, is at it again. On the 15th of Feb, after 3 months in the making and 15 months after the execution of a full rebrand and the relocation of their flagship in Braamfontein- which included enhancements, such as a bigger […]
Under Armour’s HOVR Phantom Levitates Above the Rest
Words by Leslie Nteta Under Armour have been flexing lately with their releases. With all eyes on them they have attempted to create a shoe that is flawless in design, execution and technology. They have gone for the jugular and tried to create a shoe that can truly do it all in the lifestyle fitness […]
Video: adidas Launches the EQT Bask Adv in Style
This past Thursday , adidas hosted us for the launch of the EQT ADV Basketball sneaker. The event was held at Anatomy Store in Braam where we were treated to delectable appetizers and a full display of old EQTs that left us feeling some what nostalgic. This was no doubt a much-anticipated launch , with […]
Review: Black Panther The Album – Various Artists
Words by Zee Ntloko Black Panther is not just a superhero movie. To have a film with not only a black director, black writers and a predominantly black cast coupled with the sheer scale of anything Marvel Studios touches, it is only fitting that the music to accompany it is equally big, brash and most […]
PUMA Runs The Streets With Anatii
The next step in the evolution of PUMA’s Run The Streets campaign gets a local flavour with record producer and musician Anatii, rapper, producer Nasty C, and South African football legend Doc Khumalo representing the street hustle it takes to make your mark. PUMA launched Run The Streets in 2017 with megastar The Weeknd as […]
Shane Eagle Officially Signs with Ellesse
A fearless and inspired individual who is both passionate and determined to make his mark, Shane Eagle is in perfect sync with the ellesse #ThisIsMe attitude. Shane Patrick Hughes at a mere 21 years, personifies the ability to amplify his individuality, making a name for himself through his unique style and as a highly talented […]