10 Fashion Trends To Look Out For in 2018
Words by Tiffany Lekuku Copenhagen kicked off this year’s fashion week season in sheer style. This was the largest fashion event in the Nordic region and the second year that they have showcased on the global stage since joining the string of fashion festivities. The street-style looks were bursting with bold colors, eccentric patterns and […]
[VIDEO] Virgil Abloh Discusses Streetwear and His Influences
Virgil Abloh can’t do no wrong right now .. He’s on streak reminiscent of Jordan when he came back from retirement. So it’s only right that we keep hearing from him and getting insights into his creative process and inspiration. The Off-White founder sat down with Hypebeast for a lengthy interview that will surely be […]
Nigeria Unveils New Soccer Kit
Nigeria’s Super Eagle’s have unveiled a brand new kit in the lead up to this year’s world cup tournament. The new kit, which has been hailed by the soccer fraternity, was designed by the Nike team and takes on a fresh and contemporary design.
PUMA’S All-New Ignite Limitless SR
The Limitless is back with a sleek next-gen silhouette for 2018: the IGNITE Limitless SR. With street-inspired design and running-approved comfort, the IGNITE Limitless SR is unstoppable and knows no limits – designed for the individual who’s always on the move and whose style is fearless. As worn by The Weeknd, this sneaker features intuitive […]
adidas Originals Launches EQT BASK ADV
EVERYTHING THAT IS ESSENTIAL. NOTHING THAT IS NOT. This season, adidas Originals presents an EQT sneaker release translating the iconic ‘90s line’s distinctive design language into a new high-top basketball context, introducing the EQT BASK ADV silhouette. At the intersection of creativity and a focus on quality, the EQT BASK ADV shoe reflects on its […]
The Wolves of Grail Street
Words by Neo Mtshali Picture snaking lines oozing from the mouths of any of the esteemed streetwear retailers for days on end. Hundreds, sometimes thousands, of fiends all waiting for their chance to step foot in their temple and hopefully get their hands on this week’s treasure of a highly-anticipated sneaker drop [yes, insert picture of […]
adidas Originals Launches SA adicolor Campaign
adidas Originals revives adicolor, its most iconic apparel franchise. Cultivated in the 70’s, the range is an instantly recognisable symbol of sports and street culture which returns in 2018 remastered for the present with the confidence to playfully celebrate colour for a new generation – never afraid to poke fun at itself. adicolor transcends cultures […]
Puma & FUBU Drop A Suede 50 Pack That’s For All Of Us
You can’t think about 90’s streetwear without thinking about FUBU, the definitive hip- hop brand literally for the people: For Us By Us. Daymond John, Keith Perrin, J. Alexander Martin and Carl Brown started out as four friends in a basement and like PUMA, built a brand #ForAllTime. FUBU was one of the first streetwear […]
Nike Sportswear: Air Max Day 2018 Line Up
For Air Max Day 2018, Nike celebrates cult classics from the Air Max line that share a visibly pioneering trait. Each shoe’s game-changing air unit pushed both Nike Air and footwear design forward. The respective models all evidence Nike’s unrelenting spirit of innovation, turning fresh imagination into reality at each successive step. For instance, the introduction […]
5 Things Streetwear Can Learn From Hip Hop
Words by Neo Mtshali Hip-Hop is a lifestyle that has carved out some of the most resilient individuals (from street hustlers to an American president), given us music which became the soundtrack to so many of our memories and has been the key to familiarising us with so many luxuries that rich white taste-makers would rather […]
adidas Originals Revives adicolor Apparel Franchise in SS18
adidas Originals revives adicolor, its most iconic apparel franchise. Cultivated in the 70’s, the range is an instantly recognizable symbol of sports and street culture which returns in 2018 remastered for the present with the confidence to playfully celebrate color for a new generation – never afraid to poke fun at itself. Pairing the colours […]
PUMA Breakdance Cities Pack Honours Hip Hop Heritage
To kick off 2018 and as part of their campaign celebrating 50 years of the Suede sneaker, PUMA drops the Suede 50 Breakdance Cities Pack today, paying respect to the four most influential breakdancing cities worldwide: New York, Berlin, Paris and Seoul. The PUMA Suede has played a huge role in the global breakdance scene […]