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DEAD. – WE GON’ LIVE FOREVER ii

DEAD. WE GON’ LIVE FOREVER ii a photo essay by CHRISTIAN.777  P A R T 1 Why does school look like prison, all i want is a jelly jolly. Digital by Waseem Noordien  P A R T 2 Energy cannot be created nor destroyed, but only transferred. 35mm film by Haneem Christian CREDITS Photographer (part […]

OhYesLord’s The Holiday BoyScouts Release Feriados

  OhYesLord’s The Holiday Boyscouts have just released a collection for the festive season called FERIADOS, which means holidays in Portuguease. The theme itself centres around a house party with at a friend’s bachelor pad with brazilian music blurring, spreading great vibes all around. The Feriados Collection goes on sale this week. Follow OHYESLORD on twitter and instagram for […]

Sneaker Review: The Curry 4

Words by Leslie Nteta Sneaker culture is heavily informed and influenced by the game of basketball. Some of the most iconic and sought-after sneakers were initially just made for basketball players but over the years they transcended and became an indelible part of people’s lifestyles. So many players have failed at creating a signature shoe […]

adidas Elevated the Creative Landscape in SA

2017 has served as a cultural highlight for the game. Amongst the highlights this year has been how adidas has elevated the creative landscape in South Africa. From fire collections, collaborations with emerging creative forces such as The Plug Mag and Jamal Nxedlana of The Bubblegum Club, creating a game changing creative platform such as […]

Levi’s® X Sol Sol Customisation Project

Levi’s® recently embarked on a customisation project with local label SOL-SOL to create a limited-edition unisex collection. The collection is made up of a black Trucker jacket, a stonewashed Trucker jacket and stonewashed 501® bottoms with only 50 units available of each style. Combining SOL‐SOL’s popular graphic motif “Destroy Today” with the iconic Levi’s® style […]

Nike SA Presents First Customised Sneaker Collective

Since 1982, marking the introduction of Air technology to basketball, the Air Force 1 has served as a blank canvas for self-expression inspiring artists, musicians and creative communities worldwide. To celebrate one of Nike’s most recognizable silhouettes and its timeless white/white and black/black designs, Nike invited a curated group of creatives to reimagine and customize […]

Nasty C Launches Redbat Collection with Sportscene

Nasty C has gotten together with Redbat for a super fly capsule collection that hit stores in Sportscene stores across the country earlier this month. The range features well-designed sporty styles such as dad hats, tees, sweatpants, hoodies, bandannas and a slew of other fresh items. The collaboration is a first for Redbat which is […]

Puma and Trapstar Release Football Inspired Collection

There’s a star trapped inside everyone and London-based lifestyle brand Trapstar sets it free. Founders Mikey, Lee and Will dig through every decade and artistic discipline out there in their pursuit of inspiration. The latest PUMA x Trapstar collection outfits archive sportswear silhouettes with utilitarian details, adding their tough-as-nails attitude to streetwear. With PUMA’s rich […]

adidas + KANYE WEST confirm YEEZY drops for remainder of 2017

YEEZY BOOST 350 V2 Semi Frozen Yellow / Grey Steel / Red November 18 will see the release of the YEEZY BOOST 350 V2 Semi Frozen Yellow / Grey Steel / Red.   The YEEZY BOOST 350 V2 Frozen Yellow will unfortunately NOT release in SA YEEZY BOOST 350 V2 Grey / Bold Orange / […]

DEAD. we gon’ live forever Lookbook

This is the first installment of the “we gon’ live forever” collection which will be by two other full collections. DEAD. does not create according to seasons but emotions & what matters at that present time so this isn’t a winter collection but the entrance to what will build into something else. This shoot was […]

Adidas Drops New Tubular Range

This season, Tubular challenges the rules and conventions of “high fashion”, disrupting the status quo and starting a dialogue about where, and to whom fashion belongs. The story we tell is one that connects the streets to the catwalk – showing that today, street rules fashion, and not the other way around. This eptember, adidas […]

DJ Lag Interview

Words by Caron Williams Photography by Max Mogale Creative Direction by Mzo Gcwabe Location AREA3 CPT Clothing by adidas There’s something romantic about the pursuit of dreams, the idea that passion, sacrifice, discipline, skill, a bit of luck and a great deal of hard work may result in a fulfilled existential yearning. Countless people spend […]