AREA3 CPT x White Mountaineering Lookbook
adidas Originals and Japanese menswear label, White Mountaineering, have teamed up for an incredible collaboration. Originals by White Mountaineering is described as “futuristic cuts and elevated touches capturing the essence of the urban nomad. In light of the collaboration, Creative Director Xzavier Zulu and Stylist Gabrielle Kannemeyer team up to shoot a lookbook at AREA3 […]
adidas Originals | AREA CPT ‘17 Wrap Party
adidas Originals has played a pivotal role in contributing to the local sneaker, creative and urban culture landscape. As part of their continued support for local culture and fostering local creative talent, they launched AREA3 in Cape Town, a co-creation space dedicated to the youth. Over a three month period, Cape Town’s passionate youth were […]
adidas Originals EQT | Original doesn’t try to be original
Everything that is essential, nothing that is not. EQT is stripped back utility, bringing integrity back to fashion for a new generation. It began in 1991 with an uncompromising promise: pure sport function over trends and form. An anti-glamour approach to footwear and apparel. This season adidas Originals pays tribute to the city of Detroit […]
RBA Drops Latest Lookbook
RBA continues to explore its rebellious root with its latest “Unconforming Collection”. The collection was inspired by the misfit, the misunderstood and all the dope individuals who are doing their own. As a brand, RBA will always celebrate every dope kid who’s doing their own thing and keeping that young dream alive. The collection has 7 […]
Style Focus: DJ Speedsta
Words by Kendra Hunsley Formerly, the notion of attaching more than one (or even multiple) title to ones’ forename was uncustomary, presumably signaling confusion and a lack of focus. Nowadays, having a specialized skill in more than one industry has become both conventional and fruitful to the advancement of one’s career. Singers become actors, actors […]
Spree Launches #TheIndex
Spree has launched #TheIndex, an online sneaker and streetwear destination for men and women offering a curated selection of leading brands such as adidas, Puma, Reebok, Converse, Fila, Vans and New Balance. #TheIndex’s campaign features local hip hop star Gemini Major and influencers, Neema and Atish Jogi. COMPETITION: You stand the chance to WIN your very own […]
New FILA Lookbook
The lookbook celebrates FILA’s heritage and modern appeal. It incorporates vibrant, colourful and an almost nostalgic aesthetic. The styling also included authentic vintage pieces, as well as some samples and new merchandise that will be dropping in September at Sportscene and at various other streetwear stores. Credits: Creative direction: Vicky Kan Photographer: Justin Chen Models: […]
SA Influencers feature in PUMA Run The Streets Video
We run the streets. So, we are the streets. PUMA takes global street culture to the next level in their latest campaign collaboration exploring different aspects of street culture across the globe in cities with unique vibes and underground scenes that remain widely untapped by mainstream culture. The idea was built around culture exchange and […]
adidas Originals | Pharrell | Stan Smith | Pastel Pack
Hu is a belief, a vision based on the first syllable of ‘Human’, seeking to bring us together as people; celebrating both our cultural differences and our collective power. Relaunched in 2014, the Stan Smith is now a powerful global adidas flagship. Enter Pharrell, whose imagination and creativity enable a surprising take on this iconic […]
Nomzamo Mbatha Features in PUMA’s Do You Campaign
PUMA is following their SS’17 success, Swan Pack, by featuring Kylie Jenner along with returning New York City Ballet dancers and local ambassador Nomzamo Mbatha in the new Velvet Rope Collection. This season’s collection began with the idea of the Velvet Rope, that dividing line between the queue and the party. You can choose to […]
Everyday Simplicity With Studio.W
The countdown to warm weather is officially here and we can finally embrace upbeat summer fashion trends. Studio.W Summer ’17 promises a range of confident, edgy, inspiring and effortless urban looks, catering for both work and play. “This year’s Spring/Summer collection is made up of a combination of wardrobe items with seasonal detailing, as well […]
Top 10 SA Fashion Bloggers
Words by Lesedi Ramonyane Renowned in many parts of the world but often scrutinized here at home, the term ‘blogger’ has come to have a somewhat superficial and negative connotation attached to it over the past few years. There are a number of factors that have contributed to this; the digital space evolving to accommodate […]