adidas Originals has played a pivotal role in contributing to the local sneaker, creative and urban culture landscape. As part of their continued support for local culture and fostering local creative talent, they launched AREA3 in Cape Town, a co-creation space dedicated to the youth.
Over a three month period, Cape Town’s passionate youth were offered the opportunity to creatively express and execute shoots exploring culture, identity, passion and various crafts they felt avid about with the support of adidas and the guidance of Creative Directors, stylist Gabrielle Kannemeyer and photographer Imraan Christian.
AREA3 CPT has been a phenomenal success and resulted in incredible work from young, rising creatives. Check out incredible projects created within the AREA3 CPT space here.
Friday marked the culmination of a thrilling 3 month run in the form of an incredible wrap party. Cape Town’s finest creatives cool kids, designers, muso’s and fashionista’s celebrated the adidas’ creative and cultural hub and each of the phenomenal young creatives who contributed to the space. Attendees included Lukhanyo Mdingi, Laduma, Xzavier Zulu, Max Mogale, Gabbi Kannemeyer and Imraan Christian to name a few. Entertainment on the night was provided by talented DJs LoveSlavePhola, Floyu and internationally acclaimed GQOM superstar, DJ Lag.
Portraits by Martin Magner