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adidas Originals | AREA3 CPT’17 | Jaimi Robin

Editorial by Jaimi Robin produced in AREA3 CPT’17 “We live in a beautiful city, day to day living often makes us forget just how beautiful it is. As a creative I make it a habit to notice. For these two bodies of work I draw inspiration from my home Cape Town, South Africa. I am […]

adidas Originals | Haneem Christian

Courtesy of area3 “This photo series is the first part of an on going project of documenting the never ending journey of gaining knowledge of self, how we come about these infinite discoveries and how we express it. One of the many ways I have come to know my most sacred self as a coloured femme body […]

adidas Originals | NMD Launch

adidas Originals recently dropped the latest NMD collection at AREA3 CPT in Bree Street, a co-creation space dedicated to the youth of Cape Town. Young creators, media kids and adidas fam gathered for a celebration to check out the latest NMD kicks and apparel from the brand with the three stripes. The launch saw 4 live DJ sets […]

Don Design Drops Monday to Monday

Local creative Don Design has dropped his brand new capsule collection called Monday to Monday. Inspired by Supreme, Monday to Monday will be available on the 22nd of July at the Sandton Airport Hoodie Pop Up which will be held at La Familia from 10am to 3PM. Check out Monday to Monday below.  

Footlog: Fila Basketball Sneakers

The Footlog is a vlog series around the topic of footwear/sneakers. The show was inspired by the various conversations the Footlog team has about sneakers including which ones they love, which brands are more innovative, what the dopest drops are, etc. The show is hosted by Kabelo and Kitso (the fratpack brothers) and Javas Skolo. In this episode they discuss the […]

Interview: The Sartists

Interview by Lesedi Ramonyane Talented in their own right and even more so together, The Sartists are a collective that has proven they are a creative force to be reckoned with. Founded in 2012 by Wanda Lephoto and Kabelo Kungwane, the two set out to document their lives and style in post-apartheid South Africa. Since […]

PUMA SELECT Re-opens Braam Store

PUMA SELECT Jozi recently moved into the PUMA store on the Corner of De Korte and Melle streets in Braamfontein, Johannesburg where it will serve as a platform for PUMA to showcase collaborative works and offer premium, limited edition collection pieces to sneakerheads and streetwear fans of Brand. Maintaining the all over wooden industrial look […]

Best Dressed Rappers in SA

Words by Kendra Hunsley  Historically, the focus was primarily on artistic offerings and talent. Today, it takes more than 16 bars to solidify your place at the top. Rappers are now style icons; a notion that the OGs in the game probably offer a side eye to. Having the full package has become paramount and […]

5 Urban/Streetwear brands at Paris Fashion Week

Words by Kendra Hunsely  ‘Fashion wants to be street so bad and street wants to be fashion.’- Heron Preston The above notion rings true to the current state of fashion. Over the years, brands such as Givenchy, Raf Simons and more recently, Vetements, have continuously blurred the line between luxury fashion and streetwear by including […]

Streetwear Trends: A/W17

Words By Lesedi Ramonyane The shift towards streetwear has seen it evolving into more than just another seasonal trend. They say less is more but sometimes more is more. And the latter is truly the case this winter. If your winter wardrobe still leaves much to be desired here’s some inspiration to keep you cosy […]

Q&A With Stylist and blogger, Palesa Mahlaba

In fashion, it’s all about timing. Stylist and blogger Palesa Mahlaba says good style is always evolving, which is what the Skip Fashion Exchange is all about – a time for change. If that means saying goodbye to a cherished piece of clothing, this event is for you. Palesa will be letting go of an […]