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adidas Originals CAMPUS | AREA3 CPT ’17

Originality is constant. It’s not a journey with a distance of thinking. It’s not a calculated and curated process. It’s off the cuff  –  and hesitancy is its biggest enemy.  Campus has always been a genuine participant to the cultures that thrive within the city, maintaining street-level respect over the years. Starting off on the […]

PUMA introduces the TSUGI SHINSEI Raw Pack

The TSUGI SHINSEI represents the new PUMA Sportstyle era, taking cues from the past and re-imagining them in a progressive way. The TSUGI Shinsei pushes design to the next level with a unique side lacing pattern and all-new tooling and sole unit. Adding flexibility in the forefoot and cushioning in the heel is the IGNITE […]

Kanye & Adidas Announce Return of Yeezy Boost 350

KANYE WEST and adidas announce the return of YEEZY BOOST 350 V2 White /Core Black / Red, available on Saturday, June 24th, 2017.   This YEEZY BOOST 350 V2 features an upper composed of white and black Primeknit with a subtle contrasting off white streak, mirrored ‘SPLY-350’ mark, distinct center stitching, and heel tab.   A semi-translucent rubber […]

G-Star Raw Research Ii By Aitor Throup

The G-Star RAW innovation lab, led by Executive Creative Director Aitor Throup, reinvents denim through its second Raw Research capsule collection, in selected stores from June 15, 2017. Born from the brand’s innovation lab, Raw Research II embodies the latest efforts to push the boundaries of denim, bringing it to new heights. The lab experiments […]

The Plug 100: 100 – 1

The Plug 100

 We dropped the news on Twitter that the June edition of The Plug will focus solely on celebrating and highlighting the Top 100 people in SA who are influencing and moving urban culture forward. Needless to say social media lit up and we trended the whole day after dropping the news.#ThePlug100 generated over 1.7 million […]

5 SA Streetwear Brands On The Rise

Words by Kendra Hunsley The local streetwear scene in South Africa has grown rapidly over the past couple of years and with streetwear currently dominating the global fashion circuit, we don’t see it slowing down anytime soon. With South Africa’s restricted access to international streetwear brands, the inception of homegrown and high-end local brands serve […]

Swanker Wear Drops Latest Lookbook

Swanker, started by 20 year old Huzaifah Adamjee, is a ready-to-wear clothing company from Johannesburg. This lookbook features the third generation of Swanker, flaunting faux fur to retro bowling shirts, all made locally. SWANKER can be purchased via DM on Instagram (@swankerswankerswanker) or via email at swankerinfo@gmail.com

10 Best Dressed Men in Hip Hop

Words by Kendra Hunsley  Hip Hop: a pivotal element of the culture. It’s always been tied to style, from B-boy culture which hyped up sportswear brands such as Adidas and FILA to the introduction of ostentatiousness by way of luxury brands. Today, artists take their image just as serious as they do their 16 bars. […]

Dipstreet Aesthetics Capsule

One of South Africa’s premier sneaker and streetwear retail outlets, Dipstreet, recently released their AW17 Dipstreet Aesthetics capsule collection. We chatted with  founder Tusa Mamba about his inspiration behind the collection and lookbook. Q: What lead you to drop a Dipstreet capsule collection? A: I’ve wanted to do it since I started Dipstreet but always had “bigger […]

[VIDEO] Sportscene Capsule Presents Anelisa Mangcu

Originally from a small town close to Port Elizabetth called New Brighton, Anelisa Mangcu is an artist and runs her very own digital platform. She’s been a notable figure on the South African street culture circuit for years and can often be spotted in the front row of some of the most acclaimed local Fashion […]

Interview: Daily Paper

Words by Caron Williams Daily Paper was founded in 2010 and has since risen to become one of the most distinct and authentic streetwear brands globally. The brand was founded in Amsterdam by Abderrahmane Trabsini of Moroccan decent, Jefferson Osei of Ghanian decent and Hussein Suleiman of Somalian decent and is rooted in their respective […]

Levi’s Launches 501 Day Documentary

The Levi’s® 501® button fly jean – the original and first ever blue jean – was born on May 20, 1873. And over 140 years later, it is more popular than ever before. Chronicling the Levi’s® 501® jean’s influence on cultural history, the Levi’s® brand created a multi-­‐part documentary film series, The 501® Jean: Stories […]