PUMA SELECT Jozi recently moved into the PUMA store on the Corner of De Korte and Melle streets in Braamfontein, Johannesburg where it will serve as a platform for PUMA to showcase collaborative works and offer premium, limited edition collection pieces to sneakerheads and streetwear fans of Brand.
Maintaining the all over wooden industrial look from its current location, PUMA SELECT will be easily distinguishable within the PUMA store. This is in keeping with other SELECT areas within PUMA stores internationally. The design of the SELECT space includes access to an internal courtyard, which will host events such as the ongoing SELECT X Stories series.
“We are looking to streamline our Braamfontein retail offering by placing SELECT within our PUMA store, which is one of our flagships in South Africa. PUMA fans will now be able to shop our mainline offering as well as our premium streetwear within the convenience of one store,” said PUMA South Africa’s Marketing Director Brett Bellinger
Over the years SELECT has featured collaborations with local and international brands, stores, designers, artists and musicians, and will unveil three new collaborations in the upcoming season.
“We’ve been honoured to work with the likes of Rihanna and The Weeknd who have emerged from being Brand Ambassadors to design collaborators with PUMA. Similarly we’ve worked with the likes of Mikey Trapstar, the Daily Paper crew and Jeff Staple. Collaborating with these individuals has resulted in a product offering that is both sincere and personal which is something that is carried through to our consumer,” said Bellinger.