Puma & FUBU Drop A Suede 50 Pack That’s For All Of Us
You can’t think about 90’s streetwear without thinking about FUBU, the definitive hip- hop brand literally for the people: For Us By Us. Daymond John, Keith Perrin, J. Alexander Martin and Carl Brown started out as four friends in a basement and like PUMA, built a brand #ForAllTime. FUBU was one of the first streetwear […]
Nike Sportswear: Air Max Day 2018 Line Up
For Air Max Day 2018, Nike celebrates cult classics from the Air Max line that share a visibly pioneering trait. Each shoe’s game-changing air unit pushed both Nike Air and footwear design forward. The respective models all evidence Nike’s unrelenting spirit of innovation, turning fresh imagination into reality at each successive step. For instance, the introduction […]
5 Things Streetwear Can Learn From Hip Hop
Words by Neo Mtshali Hip-Hop is a lifestyle that has carved out some of the most resilient individuals (from street hustlers to an American president), given us music which became the soundtrack to so many of our memories and has been the key to familiarising us with so many luxuries that rich white taste-makers would rather […]
adidas Originals Revives adicolor Apparel Franchise in SS18
adidas Originals revives adicolor, its most iconic apparel franchise. Cultivated in the 70’s, the range is an instantly recognizable symbol of sports and street culture which returns in 2018 remastered for the present with the confidence to playfully celebrate color for a new generation – never afraid to poke fun at itself. Pairing the colours […]
PUMA Breakdance Cities Pack Honours Hip Hop Heritage
To kick off 2018 and as part of their campaign celebrating 50 years of the Suede sneaker, PUMA drops the Suede 50 Breakdance Cities Pack today, paying respect to the four most influential breakdancing cities worldwide: New York, Berlin, Paris and Seoul. The PUMA Suede has played a huge role in the global breakdance scene […]
DEAD. – WE GON’ LIVE FOREVER ii
DEAD. WE GON’ LIVE FOREVER ii a photo essay by CHRISTIAN.777 P A R T 1 Why does school look like prison, all i want is a jelly jolly. Digital by Waseem Noordien P A R T 2 Energy cannot be created nor destroyed, but only transferred. 35mm film by Haneem Christian CREDITS Photographer (part […]
OhYesLord’s The Holiday BoyScouts Release Feriados
OhYesLord’s The Holiday Boyscouts have just released a collection for the festive season called FERIADOS, which means holidays in Portuguease. The theme itself centres around a house party with at a friend’s bachelor pad with brazilian music blurring, spreading great vibes all around. The Feriados Collection goes on sale this week. Follow OHYESLORD on twitter and instagram for […]
Sneaker Review: The Curry 4
Words by Leslie Nteta Sneaker culture is heavily informed and influenced by the game of basketball. Some of the most iconic and sought-after sneakers were initially just made for basketball players but over the years they transcended and became an indelible part of people’s lifestyles. So many players have failed at creating a signature shoe […]
adidas Elevated the Creative Landscape in SA
2017 has served as a cultural highlight for the game. Amongst the highlights this year has been how adidas has elevated the creative landscape in South Africa. From fire collections, collaborations with emerging creative forces such as The Plug Mag and Jamal Nxedlana of The Bubblegum Club, creating a game changing creative platform such as […]
Levi’s® X Sol Sol Customisation Project
Levi’s® recently embarked on a customisation project with local label SOL-SOL to create a limited-edition unisex collection. The collection is made up of a black Trucker jacket, a stonewashed Trucker jacket and stonewashed 501® bottoms with only 50 units available of each style. Combining SOL‐SOL’s popular graphic motif “Destroy Today” with the iconic Levi’s® style […]
Nike SA Presents First Customised Sneaker Collective
Since 1982, marking the introduction of Air technology to basketball, the Air Force 1 has served as a blank canvas for self-expression inspiring artists, musicians and creative communities worldwide. To celebrate one of Nike’s most recognizable silhouettes and its timeless white/white and black/black designs, Nike invited a curated group of creatives to reimagine and customize […]
Nasty C Launches Redbat Collection with Sportscene
Nasty C has gotten together with Redbat for a super fly capsule collection that hit stores in Sportscene stores across the country earlier this month. The range features well-designed sporty styles such as dad hats, tees, sweatpants, hoodies, bandannas and a slew of other fresh items. The collaboration is a first for Redbat which is […]