Airmax Day: 26/03
Words by Azola Mona The 26th Of March marks one of the most important and biggest days on Nike’s annual calendar, international Air Max Day. From Frank Rudy’s initial development of air in the 1970’s to Tinker Hatfield dropping the first Air Max 1 design in 1987- the technology has over the years grown to […]
adidas Originals #EQT
An open invitation went out from Adidas to South African’s born in the 90’s for an inclusive casting call utilising a mobile street studio at locations across Johannesburg . The result is a photo essay of portraits that document a generation. Capturing the images was 24-year-old photographer and digital artist Aart Verrips, who’s worked […]
OhYesLord Puts Out The Holiday Boyscouts Collection
Mbulelo Hamilton Thindisa’s OhYesLord Brand has steadily been gaining notoriety for its fresh take on streetwear. OhYesLord’s founder commonly referred to as Hamilton, first popped up on the radar as an illustrator and has over the last couple of years his proven his fashion chops by releasing 3 collections that garnered critical acclaim. His fourth collection dubbed the […]
Creative of The Month: Lethabo Boogy Maboi
Words by Azola Mona Dynamite in a small package doesn’t even begin to describe radio and TV presenter and now celebrated stylist to your fave’s fave, Lethabo “Boogy” Maboi. With a distinct personal style that is edgy, eclectic and a body of work that speaks volumes, Boogy is one person who knows all about fashion […]
SA’s Best Menswear Designers
Words by Kendra Hunsley In a world where eurocentrism dominates and filters through fashion, design and the arts at large, it is both paramount and necessary (more so now than ever) to have African voices and representation within those very spheres. Below are South African menswear designers who propel the African narrative in their creations […]
10 Hottest Streetwear Trends Right Now
Words by Azola Mona If you didn’t already know streetwear had taken over the fashion industry, the Louis Vuitton collaboration with Supreme was the proverbial “now you know”. Inspired by the creative rebellion of the urban youth, streetwear trends have infiltrated runways, editorials, Instagram and our wardrobes for the last two seasons, with no signs […]
Store of the Month: Shelflife Johannesburg
Words by Azola Mona Founded on graffiti and street art in 2006 the natively Cape Townian, Shelflife was the first streetwear store in Africa. To date, the retail streetwear and sneaker store has held the local urban/street and sneaker culture down for over a decade. In that time, the store has grown from strength to […]
Big Sean Announced as PUMA Ambassador
Global Sports Brand PUMA has partnered with cultural influencer, Grammy nominated, multi-platinum recording artist, Big Sean, as their new Creative Collaborator and Global Ambassador. Partnering with the accomplished artist expands the brand’s roster of partners that lend their creativity and give inspiration to PUMA’s lifestyle product range. Big Sean will be working alongside PUMA’s team […]
Fenty x Puma A/W17
School Rules at FENTY University where Varsity Sport Meets High Fashion Last night, in front of the global fashion community, FENTY Creative Director Rihanna and global sports brand PUMA presented the third installment of the beloved FENTY PUMA by RIHANNA collection. For the rebellious and daring, this season takes inspiration from the halls of FENTY […]
The Rise of Virgil Abloh
Words by Kendra Hunsley The insurgency taking place within the fashion industry is one that cannot be ignored and has the entire industry in hysteria. There’s a wave of modern fashion designers and creative directors who have infiltrated the traditionalist fashion scene as we’ve come to know it and are disrupting its paradigm. Demna […]
Lootlove x Footwork Collab
FOOTWORK has been in South Africa for a number of years and the hard work is starting to show. With having great followership through the great collaborations with SA’s most recognized female media personalities like Amanda Du Pout, and now Luthando Shosha. With FOOTWORK going from strength to strength, the company has looked to unite […]
10 Most Iconic Jordan’s
Words by Lesedi Baipone “I thought Jordan’s and a gold chain was living it up” – Nas / Street dreams Today’s athletes are not just athletes but are part celebrity and part business brands. Athletes are extremely marketable as they bring in big returns for businesses that investment in them. Endorsement deals have become highly important […]