AREA3 CPT x White Mountaineering Lookbook
adidas Originals and Japanese menswear label, White Mountaineering, have teamed up for an incredible collaboration. Originals by White Mountaineering is described as “futuristic cuts and elevated touches capturing the essence of the urban nomad. In light of the collaboration, Creative Director Xzavier Zulu and Stylist Gabrielle Kannemeyer team up to shoot a lookbook at AREA3 […]
RBA Drops Latest Lookbook
RBA continues to explore its rebellious root with its latest “Unconforming Collection”. The collection was inspired by the misfit, the misunderstood and all the dope individuals who are doing their own. As a brand, RBA will always celebrate every dope kid who’s doing their own thing and keeping that young dream alive. The collection has 7 […]
New FILA Lookbook
The lookbook celebrates FILA’s heritage and modern appeal. It incorporates vibrant, colourful and an almost nostalgic aesthetic. The styling also included authentic vintage pieces, as well as some samples and new merchandise that will be dropping in September at Sportscene and at various other streetwear stores. Credits: Creative direction: Vicky Kan Photographer: Justin Chen Models: […]
adidas Originals | Pharrell | Stan Smith | Pastel Pack
Hu is a belief, a vision based on the first syllable of ‘Human’, seeking to bring us together as people; celebrating both our cultural differences and our collective power. Relaunched in 2014, the Stan Smith is now a powerful global adidas flagship. Enter Pharrell, whose imagination and creativity enable a surprising take on this iconic […]
Nomzamo Mbatha Features in PUMA’s Do You Campaign
PUMA is following their SS’17 success, Swan Pack, by featuring Kylie Jenner along with returning New York City Ballet dancers and local ambassador Nomzamo Mbatha in the new Velvet Rope Collection. This season’s collection began with the idea of the Velvet Rope, that dividing line between the queue and the party. You can choose to […]
Everyday Simplicity With Studio.W
The countdown to warm weather is officially here and we can finally embrace upbeat summer fashion trends. Studio.W Summer ’17 promises a range of confident, edgy, inspiring and effortless urban looks, catering for both work and play. “This year’s Spring/Summer collection is made up of a combination of wardrobe items with seasonal detailing, as well […]
Don Design Drops Monday to Monday
Local creative Don Design has dropped his brand new capsule collection called Monday to Monday. Inspired by Supreme, Monday to Monday will be available on the 22nd of July at the Sandton Airport Hoodie Pop Up which will be held at La Familia from 10am to 3PM. Check out Monday to Monday below.
Footlog: Fila Basketball Sneakers
The Footlog is a vlog series around the topic of footwear/sneakers. The show was inspired by the various conversations the Footlog team has about sneakers including which ones they love, which brands are more innovative, what the dopest drops are, etc. The show is hosted by Kabelo and Kitso (the fratpack brothers) and Javas Skolo. In this episode they discuss the […]
Nokana Mojapelo Drops Staff Only Lookbook
Local creative Nokana Mojapelo is back with a brand new collection, Staff Only. The accompanying lookboook was dropped this week, check it out below.
PUMA introduces the TSUGI SHINSEI Raw Pack
The TSUGI SHINSEI represents the new PUMA Sportstyle era, taking cues from the past and re-imagining them in a progressive way. The TSUGI Shinsei pushes design to the next level with a unique side lacing pattern and all-new tooling and sole unit. Adding flexibility in the forefoot and cushioning in the heel is the IGNITE […]
Kanye & Adidas Announce Return of Yeezy Boost 350
KANYE WEST and adidas announce the return of YEEZY BOOST 350 V2 White /Core Black / Red, available on Saturday, June 24th, 2017. This YEEZY BOOST 350 V2 features an upper composed of white and black Primeknit with a subtle contrasting off white streak, mirrored ‘SPLY-350’ mark, distinct center stitching, and heel tab. A semi-translucent rubber […]
G-Star Raw Research Ii By Aitor Throup
The G-Star RAW innovation lab, led by Executive Creative Director Aitor Throup, reinvents denim through its second Raw Research capsule collection, in selected stores from June 15, 2017. Born from the brand’s innovation lab, Raw Research II embodies the latest efforts to push the boundaries of denim, bringing it to new heights. The lab experiments […]