Amsterdam-based brand Daily Paper has just opened a pop-up store in Johannesburg. After the success of their pop up store in Ghana for their collaborative range with Off White and Surf Ghana, they headed to the southernmost tip of the continent for their first 2021 South African pop-up in Cape Town.
The Cape Town leg of the tour ended on the 31st January and the Joburg leg began this past weekend on the 12th February In Rosebank. Between tour legs, the brand also launched their SS21 “Future Roots” collection, paying homage to African history and heritage. The new collection, however, will not form part of the items for sale at the pop-up. The fare on offer will be items going back to their 2018 line up to the SS20 collection, giving shoppers a chance to buy exclusive items that they might have missed at the time of release.
The store is at The Zone in Rosebank, 177 Oxford Road, Johannesburg. They’ll be open from 11am till 5pm until the 28th February. Happy shopping!
