Adidas Originals South Africa has proudly brought DJ Lag and Shekhinah together, as part of a collaboration to launch Nite Jogger – a reflective sneaker silhouette designed for the night time creator.
Partnering for the first time, DJ Lag and Shekhinah have come together to create a stellar single titled ‘Anywhere We Go,’ due for release on all DSPs on May 24th 2019. Dominating dancefloors across the world with his unique approach to Gqom, DJ Lag has pioneered this young genre from his hometown of Clermont, KwaZulu Natal, and garnered the attention of enthusiasts from Johannesburg to Asia and greater Europe, embarking on tours circling the globe twice over. The single sees DJ Lag temper his signature sound to marry perfectly with the wistful vocals written and performed by fellow Durban local and multi award-winning vocalist, Shekhinah, who skyrocketed to success and became Spotify South Africa’s highest streaming artist in the past year, with an armful of SAMAs to boot.
The ‘Anywhere We Go’ single is brought to life by a dynamic music video directed by one of South Africa’s most
acclaimed music video creators, Kyle Lewis, also set for release on all DSPs on May 24th 2019. With a narrative reminiscent of REM sleep, the music video is an ode to the creativity of the human form. In a minimalist sci-fi
setting, a dancer wearing the Nite Jogger is showcased in unrestricted movement, taking the viewer on a journey that explores the notion of self-expression thriving after dark.
