NBA legend Joakim Noah is in the country and he’s helped unveil Hennessy’s new In The Paint basketball court on Durban’s Florida Road. This unveiling marks Hennessy’s third In the Paint installation in South Africa. The first two courts were unveiled in Johannesburg at Zoo Lake with artist R!OT (Sindiso Nyoni) and at Ernest Oppenheimer Park with artist African Ginger (Seth Pimentel).
The “In the Paint” initiative aims to revitalise basketball courts in communities around the world. The brand partnered with young local artist Sphephelo Mnguni who conceptualised the court. Sphephelelo brought his artistic vision to life, inspired by the unique culture of Durban, its sense of community and how it unites individuals from all walks of life.
“To me, this piece represents pride, bravery, and Ubuntu. While the leopard print represents the Zulu culture, the blue background depicts the city of Durban—a place that heralds a new age of style, innovation, and creativity. The imagery is my idea of how the game of basketball and the culture that surrounds it blend together,” said Mnguni.
Attended by familiar faces from Durban’s music and entertainment scene, such as Linda Majola, Saso, Trey and Shekinah, guests enjoyed live performances by Maglera Doe Boy and Que DJ. The community also participated in the unveiling by playing a 3-on-3 game to inaugurate the court.
Joakim Noah is the In The Paint global ambassador, supporting the brand’s drive to bring the game to communities across Africa. He said, “Giving back to communities is part of who I am. So partnering with Hennessy to become a Global Ambassador for In The Paint happened very organically. It combines a few of my biggest passions – basketball, art, and philanthropy. With Hennessy, I get to see my passions being played out in Africa, where my family ties are, and across the world. I couldn’t be more proud to be an ambassador for such a great initiative.”
The newly refurbished basketball court can be found at 200 Florida Road in Durban.
