Global luxury brand Moncler has collaborated with African surf brand Mami Wata and is taking the apparel to Paris Fashion Week and to over 200 Moncler stores around the world.
Cape Town based, the two year old start up was founded by Sal Masekela, the late Hugh Masekela’s son. The Italian luxury clothing brand recently made the announcement at a party in Paris that Mami Wata was selected to be part of the 2 Moncler 1952 Genius range.
“Moncler emailed us out of the blue. They saw the brand and liked the African surf story and our quirky designs”, says Nick Dutton, CEO and co-founder, “The Moncler Genius project is one of the hottest things in global fashion, so it’s humbling and also very exciting. Anything that shines a light on African surf culture is good.”
Moncler designer Sergio Zambon likes to involve external players, engaging in rich creative dialogues. The spirit of this collaboration is energetic and youthful and according to designer Zambon, Moncler is an icon that is real and routed in youth culture.
“The power of African surf culture is redefining the identity of global surf culture in its entirety,” adds Sal Masekela, Mami Wata co-founder. “Mami Wata being chosen by Moncler shows the brand is also a fresh voice in global design and fashion culture. It’s a real honour to have been chosen to be a part of Moncler Genius, it’s a global celebration of design, fashion and creativity”.
The range will be available online globally from www.moncler.com, check out some of the designs below.