STAY LOW – Steyn Entertainments Record label and management company – has officially partnered with independent record label Global African Sounds (GAS). Under the terms of the partnership, seasoned musician and GAS founder Priddy Ugly assumes a record label executive position of the venture, alongside Stay Low record label head, Vaughn Thiel.
Priddy Ugly, real name Richardo Moloi, has been active in the music industry as a well-accomplished songwriter, performer and recording artist for 15 years, having released a number of projects during this period, including mixtapes You Don’t Know Me Yet (2016), G.O.A.T (2019) and critically acclaimed debut album E.G.Y.P.T (2017). Having been instrumental in developing talent from his hometown of Kempton Park, Priddy brings both experience and effervesce to his new role.
“I started GAS as a response to the lack of infrastructure in my neighbourhood for the many talented kids that would rap or play their songs to me in the streets,” Priddy recalls. “My vision was always to build it into a platform that could actively provide opportunities for kids like that – everywhere on the continent. This partnership with STAY LOW is special because we share the same vision and passion for cultivating talent. This is the beginning of something revolutionary. Trust.”
Empowering young, independent artists whose abilities disrupt the status quo because they may not conform to industry or music norms has been the primary mandate of Johannesburg-based record label STAY LOW since its inception; a feat Thiel says is the reason the GAS partnership was necessary.
“Not only is Priddy Ugly one of the most talented artists I have had the pleasure of working with, but he is someone that undoubtedly possesses the character it takes to work in the music industry and with other artists on an executive level. Outside of his musical talents, he is smart, patient and has a high level of self-awareness. These are traits that with the right structure and team will further develop to ensure he has a long life in this industry.” – Vaughn Thiel
Priddy Ugly is currently working on his anticipated sophomore album slated for a 2021 release, set to be the first official STAY LOW x GAS release.