Two German brands come together for what they deem a slam dunk of a collaboration. Puma and Modern Creation München, also known as MCM, bring their talents together for a new collab on the brand’s Slipstream Lo silhouette.
The Slipstream Mid was released as a competitive basketball shoe in 1987, and its successor, the Lo has since been reissued in the 2000s as a lifestyle model. Puma has had a variety of number of colourways and iterations of the shoe in the years since and the latest is one of the more luxurious it’s seen. The two brands worked together previously on a special edition of the Suede, but the love affair between luxury and sport has led them to another.
“The collaboration between MCM and PUMA tells a great story of the heritage of both brands, but also how important culture is for MCM and the connection to all relevant topics for our consumer – from sport, music, to the influence of street-culture for luxury brands.” Dirk Schönberger, MCM Global Brand Officer.
MCM and PUMA will be bringing the ball both on and off the court – with a release in three drops. The first is set for September 8th with Show Love, featuring a one-of-a-kind MCM edition of the PUMA Slipstream Lo, a court classic reinvented which will come adorned with cognac Visetos Monogram highlights – a long-running hallmark of the Haus. October sees the second drop Show Up, the PUMA Slipstream Lo will be emblazoned with black and white details and embellished by MCM’s striking Cubic Monogram for a full visual box out. The third and final drop for the collaboration will be launched in the first half of 2023 – a take on athletic classics, lively ready-to-wear and an edition of PUMA’s TRC Blaze Court Shoe.
The first drop of the PUMA x MCM Slipstream Lo will be available in South Africa from the 10th of September 2022 exclusive to Shelflife only. MCM Slipstream Lo is selling at a retail price of R9,999.00
