adidas Originals Launches EQT BASK ADV
EVERYTHING THAT IS ESSENTIAL. NOTHING THAT IS NOT. This season, adidas Originals presents an EQT sneaker release translating the iconic ‘90s line’s distinctive design language into a new high-top basketball context, introducing the EQT BASK ADV silhouette. At the intersection of creativity and a focus on quality, the EQT BASK ADV shoe reflects on its […]
adidas Originals Launches SA adicolor Campaign
adidas Originals revives adicolor, its most iconic apparel franchise. Cultivated in the 70’s, the range is an instantly recognisable symbol of sports and street culture which returns in 2018 remastered for the present with the confidence to playfully celebrate colour for a new generation – never afraid to poke fun at itself. adicolor transcends cultures […]
Adidas Drops New Tubular Range
This season, Tubular challenges the rules and conventions of “high fashion”, disrupting the status quo and starting a dialogue about where, and to whom fashion belongs. The story we tell is one that connects the streets to the catwalk – showing that today, street rules fashion, and not the other way around. This eptember, adidas […]
DJ Lag Interview
Words by Caron Williams Photography by Max Mogale Creative Direction by Mzo Gcwabe Location AREA3 CPT Clothing by adidas There’s something romantic about the pursuit of dreams, the idea that passion, sacrifice, discipline, skill, a bit of luck and a great deal of hard work may result in a fulfilled existential yearning. Countless people spend […]
adidas Originals | AREA3 CPT’17 | Jaimi Robin
Editorial by Jaimi Robin produced in AREA3 CPT’17 “We live in a beautiful city, day to day living often makes us forget just how beautiful it is. As a creative I make it a habit to notice. For these two bodies of work I draw inspiration from my home Cape Town, South Africa. I am […]
adidas Originals CAMPUS | AREA3 CPT ’17
Originality is constant. It’s not a journey with a distance of thinking. It’s not a calculated and curated process. It’s off the cuff – and hesitancy is its biggest enemy. Campus has always been a genuine participant to the cultures that thrive within the city, maintaining street-level respect over the years. Starting off on the […]
adidas Originals – NMD Monochrome Pack
adidas Originals brings full color-blocking to the NMD model, opening up a world of color possibilities for its groundbreaking BOOST runner silhouette. Taking a strictly tonal approach to its first color-blocked release, adidas Originals presents three iterations of the NMD_R1 in top-to-bottom Solar Red, Core Black and Crisp White colorways. Featuring a stretch-mesh construction, every […]