The Plug TV x Nike Blazer

If you’re a dancer and choreographer from Soweto, if you’re a skateboarder from Mamelodi, if you’re a stylist and creative director making waves in Johannesburg, yours is the story of innovation and inspiration. Through innovation you took your place in the music, fashion, and skating communities. Through inspiration you showed a country what could be […]
Nike blazer: Yours To Be Worn

The Plug x Castle Lite present: 100 Most Influential People in Urban Culture

“There’s no argument. I am a hundred percent the reason why hip hop is drenched.” Part of his Utatakho Remix verse that shook up the fourth quarter of 2019, Riky Rick stakes his claim on the game boldly with that bar. Hubris is almost a cornerstone of hip hop, but who really got the block […]
The Plug 100: Most Influential People in SA Urban Culture

The Oxford Dictionary defines influence as “the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself”. Additionally, it can also be concluded that influence is “the power to shape policy or ensure favourable treatment from someone, especially through status, contacts, or wealth”. When we embarked […]
Part 1: 20 Most Influential People & Brands of all Time in SA Urban Fashion

Words by Nick Kaoma Influence and impact are hard to measure. It doesn’t get anymore subjective. However, there are certain people whose work is undeniable that you have no choice but to try ascertain how they fit in the larger scheme of things. South African street culture and fashion goes back decades but it genuinely […]